Nature of BusinessService Provider
Total Number of Employees26 to 50 People
Year of Establishment2000
Legal Status of FirmLimited Company (Ltd./Pvt.Ltd.)
Get Latest Price
press conference activity,
press releases preparation & distribution,
one-on-one / exclusive / cluster interviews news, reports and analysis media tracking advertorials,
video news releases placement of feature articles,
e areas of activities of "masscom public relations" are:
public relations activities
media relations activitiesmarketing communications services
we work closely with the clients to sustain their relationship with all their audiences encompassing decision makers, opinion leaders, the media, consumer groups, distribution chain, specialist groups and many more.
we believe in continuous interaction with our clients. We also believe that each situation and timeframe is different and therefore requires fresh planning ensuring continuity and value for investment. We create the ideal infrastructure to meet the needs of each situation and client.
- maximizing shareholder value
- attracting & retaining the best human resources
- acquiring & retaining customer loyalty
- higher profitability
- developing key business partners
- public recognition of contribution.
understanding your business,
media reserach management,
the network of commited national research,
about the course:
day 1 :
media scenario -india
characteristics of media
understanding newsroom language
who’s who in media?
what makes news?
concept of news
news worthiness – news peg
exploring some of the related theories
what makes a story run?
making a story interesting to media
how to engage with the media? - techniques and methods
spotting news by scanning through newspapers and publications
what’s in a message?
preparing the text for media by utilizing effective language
getting the key messages delivered on the organization’s goal, role and issues.
spotting news nuggets in press releases
practical exercises & case studies
preparing for an interview with press journalists:
importance of interviews in media
usage of interview quotes in news
setting the scene
how to stay on key message
when and how to turn the interview requests down?
if an opportunity is refused to the media, what happens to the executive and the media persons?
stick to comfort, credibility and control
what not to do
practical exercises & case study
becoming a source
know the journalists; build professional relationship, offer comments and feedbacks
when sought for, handling gossips and whistles blowing
tips and troubleshooting tools of the profession microphones, cameras, tape recorders, still cameras etc.
consequences of lying to media
bridge building exercises
theories of mass media
ideology of mass media
growth of mass media
media theory map
interpersonal communication theories
rules of reporters
t. V interviews:
View Complete Details