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We are a 10+ years old fast growing company incorporated under the Companies Act 1956 based in Coimbatore with a branch offices in Chennai and New Delhi and associates in all major southern cities. Our mission is to provide clients with quality. Public Relations Services & Marketing Communications Services. We are a team of experienced Communications & Marketing Professionals who believe effective communication can motivate, inspire and bring about change. We develop communication strategies that have the ability to influence, educate, motivate and transform. Whether it is educating consumers about your brand or motivating your employees, we help you manage perceptions to make your organisation rise above the information clutter. We strive to think smart and consistently develop innovative strategies to garner high visibility and recall for you amongst your target audience. Areas of activities The areas of activities of "Masscom Public Relations" are: Public Relations Activities Media Relations Activities Marketing Communications Services. Our services are logically planned and executed. Be it for local, national or international business, our contextual approach effectively caters to all. We offer both long-term and short-term services depending on the client''s needs. Our services are designed based on a gamut of innovative strategies to reach various target groups - evolved through research and interactions with the clients. As a bridge-building activity between an organisation and its target public, both external and internal, our services are highly focussed and result oriented. Public Relations Activities PR Exercises PR Development Programmes Training on PR PR Counselling Crisis Management and Communications Liasion and Co-ordinating services Hospitality services & Promotion of Tourism Environmental PR Market Research / Analysis Customer Retention Strategy Customer Relations Packages Conduction of Image Audits / Surveys Image Building Exercises for Institutions / Individuals Media Relations Activities Press Relations Press Conferences and Meets Press Releases preparation & distribution One-on-one / Exclusive / Cluster interviews News Reports and Analysis Media Tracking Advertorials Video News Releases Placement of feature articles Marketing Communications Services Direct Mailers Corporate Brochures Strategic Copy Writing Compiling & Editing of in-house journals / trade magazines Design services / Creating effective web presence Database development and management Media planning / training Corporate Films ''Conception to completion'' plans for public & in-house events Corporate Image Management An organisation''s IMAGE today, is its most important ASSET. Your image influences all the objectives your organisation can set - - Maximizing shareholder value - Attracting & retaining the best human resources - Acquiring & retaining customer loyalty - Higher profitability - Developing key business partners - Public recognition of contribution. Masscom Public Relations provides strategic counsel in image management through well-designed long term communication programmes that help your organisation create, manage, enhance and protect image and achieve goodwill amongst all stake holders.+ Read More

Nature of Business

Service Provider

Total Number of Employees

26 to 50 People

Year of Establishment

2000

Legal Status of Firm

Limited Company (Ltd./Pvt.Ltd.)

GST Number

33AADCM0903G1Z2

Masscom Public Relations (i) Pvt. Ltd
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Press release,
press conference activity,
press meet,
press releases preparation & distribution,
one-on-one / exclusive / cluster interviews news, reports and analysis media tracking advertorials,
video news releases placement of feature articles,
e areas of activities of "masscom public relations" are:

 

public relations activities

 

media relations activities

marketing communications services



we work closely with the clients to sustain their relationship with all their audiences encompassing decision makers, opinion leaders, the media, consumer groups, distribution chain, specialist groups and many more.

we believe in continuous interaction with our clients. We also believe that each situation and timeframe is different and therefore requires fresh planning ensuring continuity and value for investment. We create the ideal infrastructure to meet the needs of each situation and client.

- maximizing shareholder value
- attracting & retaining the best human resources
- acquiring & retaining customer loyalty
- higher profitability
- developing key business partners
- public recognition of contribution.

our approach:
understanding your business,
media reserach management,
the network of commited national research,
diverse experience.


media training

about the course:

course outline:
day 1 :

introduction
media scenario -india
characteristics of media
understanding newsroom language
who’s who in media?
what makes news?
concept of news
news worthiness – news peg
exploring some of the related theories
what makes a story run?
making a story interesting to media
how to engage with the media? - techniques and methods
spotting news by scanning through newspapers and publications

what’s in a message?
preparing the text for media by utilizing effective language
getting the key messages delivered on the organization’s goal, role and issues.
spotting news nuggets in press releases
practical exercises & case studies

preparing for an interview with press journalists:
importance of interviews in media
usage of interview quotes in news
homework
venue
dress code
body language
voice modulation
interview scenario
setting the scene
how to stay on key message
when and how to turn the interview requests down?
if an opportunity is refused to the media, what happens to the executive and the media persons?
stick to comfort, credibility and control

what not to do
practical exercises & case study
becoming a source
know the journalists; build professional relationship, offer comments and feedbacks
when sought for, handling gossips and whistles blowing
practical exercises:

tips and troubleshooting tools of the profession microphones, cameras, tape recorders, still cameras etc.

day 2:
getting quoted:
consequences of lying to media
bridge building exercises
media ethics:
theories of mass media
ideology of mass media
growth of mass media
media theory map
media effects
interpersonal communication theories
rules of reporters
case study

legal matters:
radio interviews:
t. V interviews:




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