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Tractors And Farm Equipment Limited

TAFE – Tractors and Farm Equipment Limited, is an Indian tractor major incorporated in 1960 at Chennai, with an annual turnover of INR 93 billion (2014-15). The third-largest tractor manufacturer in the world and the second largest in India by volumes, TAFE wields about 25% market share of the Indian tractor industry with a sale of over 150,000 tractors (domestic and international) annually. 

TAFE's partnership with AGCO Corporation and the Massey Ferguson brand for over 55 years is a stellar example of its commitment to building long-term relationships with its stakeholders, through fair and ethical business practices. TAFE is also a significant shareholder in AGCO Corporation, USA – a US $8 billion tractor and agricultural equipment manufacturer. 

TAFE has earned the trust of customers through its range of products that are widely acclaimed for quality and low cost of operation. A strong distribution network of over 1000 dealers effectively backs TAFE's three iconic tractor brands – Massey Ferguson, TAFE, and Eicher. TAFE exports tractors, both in partnership with AGCO and independently, powering farms in over 100 countries which include developed countries in Europe and the Americas. 

Besides tractors, TAFE and its subsidiaries have diverse business interests in areas such as farm-machinery, Diesel Engines and Gensets, engineering plastics, gears and transmission components, batteries, hydraulic pumps and cylinders, passenger vehicle franchises and plantations. 

From a humble beginning with just one tractor model in 1961, TAFE today is recognized as a high-quality mass-manufacturer with an extensive product range to meet the expectations of every farmer and every farm mechanization need. TAFE's R&D facilities are centers of excellence renowned for their innovative design and engineering expertise and have been recognized by the Department of Scientific and Industrial Research, Government of India. Extensive research and testing ensure that TAFE's products meet its exacting performance standards. 

TAFE believes in sound corporate governance and is reputed for being a consistent profit-making company and an ethical organization. TAFE's commitment to CSR involves a contribution to the environment and society while facilitating the growth of all stakeholders with equal fervor, embodying the role of a responsible corporate citizen. TAFE's social focus has been significant since inception and it contributes towards education, healthcare, agriculture, community development and supporting traditional art forms.

TAFE has been named the 'Best Employer in India 2013' by Aon Hewitt and has the distinction of receiving commendation for ‘Significant Achievement on the journey towards Business Excellence’ by the CII-EXIM Bank – Business Excellence Award jury in 2012. 

TAFE is a part of The Amalgamations Group based at Chennai, one of India's largest light engineering groups, comprising of 41 companies, involved in the design, development, and manufacture of Diesel engines, automobile components, light engineering goods, plantations, and services.

Factsheet

Basic Information

Nature of BusinessExporter and Manufacturer
Company CEOMallika Srinivasan
Registered AddressChennai H.O. 35, Nungambakkam High Road, Chennai - 600034, Tamil Nadu, India
Total Number of Employees1001 to 2000 People
Year of Establishment1960
Legal Status of FirmLimited Company (Ltd./Pvt.Ltd.)
Annual TurnoverRs. 100 - 500 Crore

Statutory Profile

Import Export Code (IEC)04880*****
Tan No.CHET0*****
GST No.33AAACT2761Q1Z1
CIN No.U29129TN1960PLC004337

Packaging/Payment and Shipment Details

Payment Mode
  • Cash
  • Cheque
  • Credit Card
  • Online
  • Bank Transfer
Shipment ModeBy Road

About The Company

The Amalgamations Group entered the tractor business in 1960. Simpson & Company was already making Perkins Diesel Engines and the founder chairman of the group, Mr.Anantharamakrishnan's own great interest in agriculture and the Green Revolution in making, made the group grab the opportunity to make tractors when it presented itself.

Standard Motor Products of India Limited had been assembling Massey Ferguson tractors in India for Massey Ferguson India, which was a Bangalore based company handling the entire MF business in India. Massey Ferguson was looking for a company that would, in a phased manner, manufacture its tractors in India and successful negotiations with The Amalgamations Group lead to the group taking over the Bangalore operations and moving it to Chennai, then Madras. The new company was called Tractors and Farm Equipment Limited.

On December 15, 1960, Mr. S. Anantharamakrishnan announced at a press conference at Chennai, his plans to manufacture tractors and implements at Simpson's Industrial Estate in collaboration with Massey Ferguson of Toronto. At that time, the estimated demand for tractors in India was 12,000 tractors per year and TAFE was allocated a capacity of 7,000 tractors a year. Initially, 50% of the tractor was built with indigenous content but within two years this rose to 85%. From these early beginnings, we are proud to have risen to a turnover of INR 93 billion and a sale of over 150,000 tractors (domestic and international) in the year 2014-2015, apart from the distinction of being powering farm in over 100 countries.+ Read More

Our Vision

The philosophy that drives TAFE was first enunciated by its CMD in 1992. "To us in TAFE, Excellence is not something that we engineer, inspect and input into our tractors. It is an innate desire to attain the best that comes from within each of us. It defines our lives at work and at home and ripples out into the world around us" (Source: Corporate Film-1992).

This inspired TAFE to evolve its Vision & Values in 1999, through a company-wide participative exercise with external facilitation from IIM, Bangalore. The Vision & Values statement captures key elements of TAFE's culture, strengths, and aspirations. Subsequently, Warwick Manufacturing Group (WMG), UK, facilitated each element of the V&V being linked to CSFs of the company to translate 'Vision' to 'Reality' through a Vision to Reality Plan (VTRP) that forms the basis of the company's Business Plan.

To achieve the distinction of being the first choice among the farming community of India and ensure a growing presence in international markets through setting leadership standards of performance and customer care in the agricultural machinery business.+ Read More

Our Core Values

TAFE's core values define our beliefs, principles, and practices. It outlines the conduct of business in our everyday lives, dictates our overarching vision and corporate strategy.

The new core values logo is a symbolic depiction of progress, energy, and integrity. It vividly portrays the value sets practiced within the organization.

The outer wheel indicates enduring progress and the inner chakra infuses whorls of energy that permeate the entire organization. The inner white space attributes justice and fairness, the perfect canvas for inscribing our values.

Customer:
We may not be able to wipe the sweat from the customer's brow, but we can certainly put a smile on their face.

Quality:
An uncompromising focus on quality, not just in products, but in all that we do.

People:
We are not just individuals doing our respective jobs. We are partners in progress. Our people matter.

Trust:
We value trust and long-term relationships with stakeholders, we live by it.

Ethics:
Our strong foundation has been ethical practices, open and transparent operations.

Environment:
While serving our company, we are mindful of our commitment to preserve the environment and contribute positively to society.

Change:
We create value by anticipating, preparing and facing changes in a world where the only thing that is permanent, is changing itself.+ Read More

Our Milestones

1960
Joint Venture with Massey Ferguson
Incorporated as a joint venture with Massey Ferguson.

1961
TAFE Sembium Plant
Tractors roll out from the TAFE Sembium plant at Chennai.

1981
Second Tractor Plant
Second tractor plant established Engineering Plastics plant set up at Doddaballapur near Bangalore.

1995
Star Performer Awards
Star Performer Awards for export excellence since 1995
Engineering Export Promotion Council, India.

1997
Third Tractor Plant
Third tractor plant established at Kalladipatti near Madurai.

2000
Award for Best Employer
Award for Best Employer of People with Disabilities
JRehab
-A government of India.

2000
Best Employer Award
Best Employer Award for providing maximum number of employment opportunities to specially-abled
JRehab
-The government of Tamil Nadu.

2002
Second Engineering Plastics plant
Second Engineering Plastics plant established at Maraimalai Nagar near Chennai.

2005
Eicher Tractor
Eicher's tractor business based out of Bhopal, Madhya Pradesh, Engines plant at Alwar, Rajasthan, and Transmissions plant at Parwanoo, Himachal Pradesh, acquired under TAFE Motors and Tractors Limited (TMTL).

2009
Significant Achievement
Commendation for Significant Achievement on the journey towards Business Excellence
- CII Exim Bank.

2010
India’s largest Tractors exporter
TAFE becomes India’s largest exporter of tractors.

2011
India Manufacturing Excellence Award
India Manufacturing Excellence Award TAFE Madurai Plant
- Frost & Sullivan.

2012
Significant Achievement
Commendation for Significant Achievement on the journey towards Business Excellence in the Second Band (550-600)
- CII-EXIM Bank.

2013
Best Employers Award
TAFE named Best Employers in India, 2013
- Aon Hewitt Best Employers 2.0 | India 2013.

2014
TAFE’s second overseas plant
TAFE’s second overseas plant inaugurated at Changshu, China.

2015
Star Performer Award
Large Enterprise (Agricultural Tractors), for outstanding contribution to Engineering Exports for the year 2012-13.
- Engineering Export Promotion Council, India.

2016
Champion of Champions Award
For winning 16 Corporate Collateral Awards at the 10th Global Communication Conclave.
- Public Relations Council of India (PRCI).+ Read More

Our Team

Mallika Srinivasan is a thought leader and a strategist, recognized for entrepreneurship, commitment to excellence and contribution to Indian agriculture machinery business and academia. She is presently the Chairman and Chief Executive Officer of TAFE - Tractors and Farm Equipment Limited, an INR 93 billion tractor major incorporated in 1960 at Chennai, India. TAFE is today, the third largest tractor manufacturer in the world and the second largest in India by volumes, with an annual sale of over 150,000 tractors and presence in over 100 countries, including developed countries in Europe and the Americas.

In a span of 25 years, Mallika has established TAFE as a quality mass-manufacturer of tractors, a lean and resilient organization that can effectively weather the cyclicality of the tractor business. With her special emphasis on product and process development, she has ensured the significant expansion of TAFE's product range and manufacturing mettle. Recognized among the most powerful women in India Inc., and one of India’s leading entrepreneurs, Mallika Srinivasan is aptly called the "Tractor Queen."

Mallika believes in strong work ethic and has made a conscious effort to induct more women into the workforce. To quote her, "Diversity is an essential prerequisite for innovation". Her mantra for success - hands-on approach, passion for work, and a firm belief that as a family business, attention has to be paid to sustainability. The world took notice of her well-rooted principles as a business leader. Mallika once said, "You don’t need to love money to run a business. You have to have a dream to build an institution, to build centers of excellence, to create a great team. Business has a larger purpose business can operate well only in the social context of educated and healthy people.”

Ms. Mallika Srinivasan
Chairman & CEO

Mr. A. Sivasailam
Former Chairman

Mr. S. Anantharamakrishnan
Founder Chairman+ Read More
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Tractors And Farm Equipment LimitedChennai H.O. 35, Nungambakkam High Road, pottipati plaza, Chennai-600034, Tamil Nadu, India

Massey Ferguson (Marketing Manager)

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