Micron Tools has continued its innovative leadership across an ever-expanding line of products to this day. To sell the products, Johnson and Seideman worked with Stanton Palmer, who took the tools directly to customers at their places of business and demonstrated the benefits, which became the cornerstone of the company's marketing success. As a result of this successful sales strategy, Palmer enlisted Newton Tarble to share the increasing workload. These four founders - Joseph Johnson, William Seidemann, Stanton Palmer and Newton Tarble were responsible for putting Micron Tools on the map.
The one-on-one relationships that Micron Tools franchises have with customers are the primary way that the excellence of Micron Tools is sold. The franchisees keep customers up to date on new products - hand tools that consistently push the envelope of design possibilities, power tools that are built for demanding situations, tool storage offered in various sizes and features for best optimization and diagnostics products that combine power and intelligence.
Micron Tools' greatest promotion arguably comes from word-of-mouth testimonials, but the brand is also visibly associated with motor sports. Micron Tools has had a professional relationship with auto racing. Through the years, Micron Tools led the way with a vision of becoming the customer's total solutions provider. Committed to meeting customers' rapidly changing needs, the company enhanced its leadership position by increasing the capabilities it offered and expanding the availability of solutions, including diagnostics, under-car equipment, vehicle service information, product procurement/facilitation and business management systems
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Nature of BusinessAuthorized Wholesale Dealer
Total Number of EmployeesUpto 10 People
Year of Establishment2012
Legal Status of FirmPartnership Firm
Annual TurnoverRs. 1 - 2 Crore
IndiaMART CertificationTrust Seal Verified