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Millennium Marketing

H. B. R. Layout, Bengaluru, Karnataka

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Awards & Memberships

Achievements & Milestones

Achievements & Milestones
1861

Inspired by his business travels, Adolf Sutter sought better protection and care for heavily used footwear. He set up shop in Oberhofen in the Swiss canton of Thurgau and started manufacturing shoe polish – with success: The product impressed customers with its efficiency and received several awards for quality.

1931

An assortment of special shoe care products was launched under the brand name Woly. The line’s flagship product was WOLY emulsion cream in a glass jar. This product has been continuously refined ever since, while its basic formulation stays the same.

1932-1990

From a chip-wood box to a tube with sponge applicator – with experience and constant innovation, a wide variety of products has been created to cover all aspects of leather care: cleaning, conditioning, polishing, waterproofing and colour refreshing. Not only the formulations, but also the application techniques were developed further in this process. WOLY established itself as a trustworthy expert for leather and textile care.

1991

Melvo GmbH acquired the WOLY trademark rights. Since then, it’s quality made in Germany.

1992

New packaging featuring modern shoe designs brought WOLY up to date with fashion. The brand’s success continued: by then, WOLY was offering products to put a spring in your step in 40 countries and counting.

2002

2002 saw WOLY’s introduction to the German market. At the same time, another packaging relaunch took place, complementing the brand with a line of convenience items including insoles, shoe trees and shoelaces.

2011

A comprehensive packaging relaunch gives WOLY a modern, high-profile image and sets new standards in usability and environmental protection. Its wide range of conditioners, special products and convenience items with proved efficiency is subdivided into distinct product families for easy understanding. In combination with new education concepts, it offers the industry valuable information and persuasive arguments. Being exclusively available at shoe retailers, this makes the WOLY brand the first choice for experts and consumers all over the world.

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