M. M. C. International

STRATEGY
 
Vision (confirm, define and/or refine) 
Mission (confirm, develop and/or refine) 
Strategy (formulate and/or refine) 
Goals (define long-term goals) 
Objectives (establish annual objectives) 
Business Modeling 
 
Analysis
 
Environmental Audit (PEST analysis/future outlook)
SWOT Analysis 
GAP Analysis
Alternative Scenarios 
Portfolio Prioritization 
Strategic Plan 
Geographic Expansion Strategy/Plan 
Diversification Plan (product line, therapeutic
   area, industry segment, industry) 
Operating Plan

MARKETING    Maximizing Branding Effective Product Positioning Appropriate Promotional Mix Allocation Successful Product Launches Revitalization of Existing Products Brand Life-Cycle Management Building Customer Relationships Effective Contracting Strategies "What’s Important Now" Visualization Sales & Marketing Synergies Establishing a Long-Term Strategic Vision Improving the Decision-Making Process Building a Sustainable High-Performance Team Maximizing Sales Force Effectiveness Effective Global Partnering Commercialization Strategy and Implementation

Interim CEOs Outside Directors Change Management Succession Management Strategic Planning
Business Development Project Management Team Facilitation One-on-one Executive Counseling, Executive Coaching, and    Executive Mentoring

Expert witness testimony, litigation support, and survey design and implementation is provided on a selective basis for clients covering a wide range of cases involving marketing and pricing. Cases include: 1) Lanham Act false advertising cases, where both surveys and expert testimony are provided, 2) patent infringement cases, where commercial success testimony and surveys to support infringement are provided, 3) general marketing and pricing testimony regarding industry standards, basic pricing terminology and practices, and 4) damage modeling where marketing and pricing issues are involved.  MMC consultants are selected and methodologies are designed to survive all Daubert and other similar challenges.