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Buy Fiction - Non Fiction, Business Management, Cookery, Spirituality, Adventure, Astrology and Tarot & Mythology books at cheapest price in India on Mylocalkart.com

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This book is a well organised design for someone to go step by step into self-employment, making the optimum use of one's personal strengths and weaknesses. The readership in the mind of the author is generally Indian but the subject has a kind of universality in itself.

Puneet Srivastava completed his Master's in International Business from Lucknow University. He had been a successful freelance Marketing Consultant for over three years before taking up a position with a leading Indian corporate.

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was born in Mumbai. She studied economics at Cambridge and went on to become the marketing director of India’s most prestigious hotel group—Taj Hotels—known for spearheading new cuisines and culinary ideas in its Asian and Western restaurants. With a lifelong passion for food and for exploring different cuisines, Camellia Panjabi has helped create several restaurants for these premier hotels, featuring little known regional dishes.

In 1982 Camellia opened the Bombay Brasserie in London which introduced regional Indian cooking to the UK for the first time and changed the way Indian cuisine is perceived in London.
In 2001, she left the Taj group to join her family’s restaurant company, Masala World, in London, which owns Chutney Mary, Veeraswamy, Masala Zone and Amaya.

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This book is truly a treatise on Indian astrology. I think this is one of the few books that I have read where results of grahas in each bhava for different lagnas have been given. The comments on remedies are really good and will help people avoid the trap of greedy astrologers prescribing arcane remedies that only help fill their coffers. The concept of Tropical and Sidereal zodiac is also beautifully explained. I am sure the book shall benefit many who want to know the inticacies of Indian astrology.

– Chandrashekhar Sharma, Eminent Astrologer

From the very dawn of humanity, man has been curious about his future. Thus, astrology evolved as a distinct science. The beginning of astrology is rooted in the ancient times, when man looked at the stars and correlated his activities to the movements of planets. The results of the planetary positions have been given in this book only after synthesising all the results, as mentioned in the different classics, and modifying the same to suit the present times. The book also contains a chapter giving the results of planets in different signs/houses for different ascendants. Such a description of the results of planetary positions, which takes into consideration all the relevant parameters of astrology, is available in no other book on this subject.

In short, the book is a dependable self-instructor, which can teach the budding astrologer all the basics of Indian astrology

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Affinity Beyond Branding

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Affinity is a new concept, a new way of thinking. This book examines cultural consumer anthropology. It is about observing and understanding consumer behavior and influencing that behavior.

Affinity is all about culture and the way we live; about the artefact's around us and how we feel or associate with them. It is the re-connection between business and the street, between the storyteller and the listener.

Storytelling is fundamental to creating affinity and leadership in our society. Brands come and go and try to recreate themselves. Good brands attach themselves to memory and propagate values that are enduring. They can outlast the many economic cycles that are part of social transformation.

Affinity is the result of effective branding process; it is the key to understanding consumer choice in the twenty-first century.

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Boomtown (Paperback)

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