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Naman Merchandising Services

Since inception in 2006, Naman Merchandising Services has emerged as one of the leading Sourcing and Consultant implementation partner. Being merchant exporter with widest network of manufacturer and suppliers provides the true matrix of supply chain to cater to varied client based requirement in the category of garments, jute handicrafts,home furnishings, home decor, eco friendly products ,fashion accessories, textiles, Sarees and Salwar suits .

We provide the complete merchandising solutions to our clients i.e., Sourcing, Sampling, Pricing, Pre & Post Production Support, Quality Assurance to optimize their resources through integrated business strategy and coordination.

Our strong belief to offer our clients with complete solutions has enabled us to grow as a potent and concerned consultancy and Solution partner. We strive to provide information based solutions and services to reputed fashion firms, wholesalers and traders. Also, offering them with solutions related to the distribution of process and technology has been our forte.

Our thrust and vision on establishing global footprint communicates through D&B D-U-N-S Registered™ profile   D-U-N-S Number: 916009903


Basic Information

Nature of BusinessExporter
Additional Business
  • Trader
  • Buying House
  • Buyer-Individual
  • Distributor
  • Buyer-Company
  • Service Provider
  • Wholesaler
Company CEODeepak Agrawal
Key Customers
  • O'stin, Russia
  • Saravana Stores
  • Magma, Europe
  • Spencers
Registered AddressParamount Pearls, FG1, Ground Floor, Block - F, Dr. Seetaram Nagar Main Road, Velachery, Chennai, Tamil Nadu - 600 042
IndustryJute handicrafts, handloom products, home furnishings & home decor products
Total Number of EmployeesUpto 10 People
Year of Establishment2006
Legal Status of FirmIndividual - Proprietor
Proprietor NameMr. Deepak Kumar Agrawal
Annual Turnover2010-11 Rs. 50 Lakh - 1 Crore Approx.


Location TypeSEMI-URBAN
Building InfrastructurePermanent
Size of Premises950 square feet

Statutory Profile

Import Export Code (IEC)0406027421


Apparel Export Promotion Council(AEPC), Indo-latin American Chamber Of Commerce

Vision, Mission and Values

Vision, Mission and Values
To emerge as a center of excellence and innovation proactively catalyzing growth of fashion business through leadership in professional services with concern for social and human values.

At NMS, we believe it is critically important for all to understand and embrace our vision, mission and values.

We must remember that the foundation for our commercial success always must be our reputation for imparting the highest standards of services, quality & integrity.

Our honest and straight forward approach to business brings a fresh and meaningful relationship with each of our partners. We have established and built up these relationships to ensure the longevity of the organization.

Our flexibility is measured by our ability to adapt and change.By constantly analyzing the current market trends and needs, we provide our clients with finest unrivaled services.

Our Group

Our Group
Begun in the year 1968, under the dynamic leadership of Late Shri Nandlal Agrawal, today BR Group has grown as a reputed business conglomerate well diversified in textile, home furnishing, FMCG, Trading, Finance and design apparel retail chain.

Late Shri Nandlal Agrawal was the embodiment of vision, perseverance, persistence and above all business acumen. Driven by a vision and a desire to bring the excellence and quality of premium goods at affordable prices started a clothing line from the scratch.

Beginning with trading, many a milestone is passed in our journey to build an intimate relationship with our customer. Our values of affordability with quality are our strengths and customer satisfaction our rewards.

Business Strategy

NMS assists companies in recognizing and building competitive advantage of their business through its strategy development initiatives. The task of strategy development begins with:

  • Scan of the business environment
  • Mapping of the competitor scenario
  • Understanding of the current business co-ordinates

We evaluate various options for setting up a venture on a range of parameters including:

  • Business Potential
  • Operational complexities & technology trends
  • Trade initiatives
  • Scale of operations & target markets
  • Future organizational outlook

Strategic Alliances

For an international retailer/brand interested in sourcing from India, but with little feel of the vendor base, partnering (licensing / Joint Venture / Alliance) with an Indian firm with the required strengths, is the most appropriate option. Likewise for an Indian manufacturer, with the right techno-economic strengths, tying-up with the International player offers a big opportunity.

NMS evaluates the fit not only on the basis of operational and financial strengths, but also on the organizational goals and missions, to work out a win-win situation for both the retailer and the vendor.

We utilize our experience of working closely with both retailers and vendors for such assignments.

Strategic Business Planning

NMS does a detailed analysis into the business model most appropriate for a company (sourcing, manufacturing, partnerships). We then develop a detailed financial and implementation ‘blue-print’ for start-ups in apparel business. While evaluating the techno-economic feasibility, NMS uses its vast experience of implementation assignments for estimating costs and revenue generation .

Supply Chain Planning & Optimization

Successful business operations revolve around getting the right amount of right products to the right markets at the right time in a most economical way.

NMS assists clients in doing so by :

  • Customer Service Standardization: Determining customer needs and wants related to logistics, recording of the response to the service and finally benchmarking the service levels
  • Transportation: Assistance is provided in selection of mode and transport, service selection, freight consolidation, carrier routing, vehicle scheduling etc.
  • Inventory management: Raw materials and finished goods stocking policies, short-term sales forecasting, determining product mix at stocking points, evaluating number, size, and location of stocking points, just-in-time, push, and pull strategies, information flows and order processing etc.
  • Warehousing: Space determination, stock layout and dock design, warehouse configuration, stock placement, materials handling ,equipment selection etc.
  • Purchase: Supply Source selection, purchase timing etc.
  • Co-operate with production/operations: Specify aggregate quantities,sequencing and timing production output
  • Information maintenance: Information collection & storage, data analysis & control procedures
+ Read More

Sourcing Strategy

Organizations often face difficulty in ascertaining the best supply bases for the desired commodities. Commodities may range from raw materials like fabrics, trims and accessories to finished textile products i.e., garments.

NMS assists the clients by highlighting "Options amongst supply bases and evaluation of each base on the following factors :

  • Cost effectiveness
  • Sustainability
  • Market and industry trends
  • Key global initiatives
  • Determining the best sourcing model
  • Identification of key suppliers from a specific region

Sourcing Process

An efficient sourcing set-up is a two way process, involving both the vendors as well as the sourcing company. Organizations should be able to make it easier for their vendors to do business with them, thus helping them lower their costs and eventually building stronger profitable relationships. At the organization end, an effective sourcing set up requires systematic processes, clear establishment of responsibility areas and uninterrupted information flow.

NMS is assisting several of its clients in improving their sourcing process.

Our Clientele

Our Clientele
As a customer centric organization, we make continuous efforts to understand the needs and preferences of our customers and accordingly work towards achieving customer satisfaction. We have received great appreciation for the packaging of our products and effective services and constantly focus on saving costs for our customers. We enjoy wide clientele base in international and domestic market catering to different country and region like :

  • Russia
  • Europe
  • Asia Pacific
  • USA
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