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Calligraphy

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I am Nandu Gawande, an artist from Nashik. Welcome to my website!
On my website you can find information about me and my work in various fields such as calligraphy, illustrations, advertisements and commercial design.
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Calligraphy
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Calligraphy

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Calligraphy is a type of visual art. It is often called the art of fancy lettering (Mediavilla 1996: 17). A contemporary definition of calligraphic practice is "the art of giving form to signs in an expressive, harmonious and skillful manner" (Mediavilla 1996: 18). The story of writing is one of aesthetic evolution framed within the technical skills, transmission speed(s) and materials limitations of a person, time and place (Diringer 1968: 441). A style of writing is described as a script, hand or alphabet (Fraser and Kwiatkowski 2006; Johnston 1909: Plate 6). Modern calligraphy ranges from functional hand-lettered inscriptions and designs to fine-art pieces where the abstract expression of the handwritten mark may or may not compromise the legibility of the letters (Mediavilla 1996). Classical calligraphy differs from typography and non-classical hand-lettering, though a calligrapher may create all of these; characters are historically disciplined yet fluid and spontaneous, improvised at the moment of writing (Pott 2006 and 2005; Zapf 2007 and 2006). Calligraphy continues to flourish in the forms of wedding and event invitations, font design/typography, original hand-lettered logo design, religious art, announcements/graphic design/commissioned calligraphic art, cut stone inscriptions and memorial documents. It is also used for props and moving images for film and television, testimonials, birth and death certificates, maps, and other works involving writing (see for example Letter Arts Review; Propfe 2005; Geddes and Dion 2004).

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Advertisements

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Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food consumption, video game and television viewing promotion, and a "lazy man" routine through a loss of exercise . Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Mass media can be defined as any media meant to reach a mass amount of people. Several types of mass media are television, internet, radio, news programs, and published pictures and articles

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Commercial Design

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This type of art includes all tasks that come under the title 'commercial' design like Brochure Design, Corporate Identity Design, etc.

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Illustrations

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An illustration is a displayed visualization form presented as a drawing, painting, photograph or other work of art that is created to elucidate or dictate sensual information (such as a story, poem or newspaper article) by providing a visual representation graphically.

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