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THE INDIAN MARKET
A country of 1.06 billion people spanning a whole subcontinent, across 3,287,590 sq. km, 29 states and 6 union territories, speaking 15 different official languages, with myriad distinct cultures, and a heritage that goes back 5000 years, India is a country of diversity and depth like no other in the world. This is Nitin's Domestic Market Our domestic product range spans Formulations across variour therapeutic segments: Antimalarials, Antiemetics, Antibiotics, Analgesics, Antiarthritics, Antidiabetics, Cardiac Care, Cough & Cold Therapy, Dermatology, and Neuropsychiatry segments. Nitn markets over 300 formulations in virtually every dosage form: tablets, capsules, oral liquids, dry powders for suspension, and injectables (liquid and dry). Our finished formulations are available in over 40,000 retail shops, catered to by a network of over 300 distributors, 500 wholesalers, 150 marketing associates and marketing personnel service over 100,000 doctors across the country. |
| Formulations Marketing The speciality-focussed domestic marketing strategy has given birth two self-administered marketing divisions. Results are encouraging; in 2007, our domestic formulations business has grown at the rate of 70% against an industry growth of 14% during the same period (ORG-IMS). Brands like Necob Plus, Nefzon, Neopenam, Zitro, Nibisol, Nitzole have become popular in their respective therapeutic segments. |
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