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144188195215245280

Orient Watch

Pune, Maharashtra
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The Orient Watch Company, Limited (Oriento Tokei Kabushikigaisha) is Japan’s largest producer of mechanical watches. It has been a subsidiary of the Seiko Epson Corporation ever since 2001 and became a wholly owned subsidiary of Seiko Epson in 2009. The company produces both quartz and mechanical watches, but concentrates its marketing efforts and received 55% of its international sales from the latter. The company was founded in Tokyo, in July 1950; though, it has roots that date back to 1901 when Shogoro Yoshida opened a wholesale watch shop in Ueno. In 1901, Shogoro Yoshida established the Yoshida Watch Shop in Ueno, Tokyo. By 1912, the production of gold cases began and by 1920, the Toyo Tokei Manufacturing plant was established. It was however not until 1934 that the production of wristwatches was begun, and as time went on, in 1936, the Hino Factory was built. After the Toyo Tokei factory was shutdown in 1949, the Tama Keiki Co. Ltd. was established, and started producing out of the Hino factory from July 1950. Then in 1951, the Tama Keiki Co. Ltd. changed its name to Orient Watch Co. Ltd. This same year the ‘Orient Star’ went on sale. The “Royal Orient” thus became the cornerstone of the golden age of domestically-produced mechanical watch after it went on sale in 1959. Throughout its long history, Orient produced and innovated, with milestones that included the ‘Dynamic’ in 1956, the ‘Grand Prix 100’ in 1964, and the ‘Tenbeat’ in 1970. Through its over sixty-year history now, the company has contributed several technological advances in watch making efficiency such as the development of power-reserve indicators and use of in-house movement production of watches in the hundred-dollar price range. In 2010, Orient Watch Co. Ltd. celebrated its 60th anniversary with a limited edition model. Orient Watches have been often lauded for their reliability, robustness, and tremendous value. Orient Watch also prides themselves on the fact that they manufacture all of their movements in-house in Japan. Today, after 63 years of being around in the World of Watches, Orient continues to set itself apart from the other major Japanese watch companies by focusing on self-winding mechanical watches.+ Read More

Nature of Business

Ecommerce Shop / Online Business

Legal Status of Firm

Limited Company (Ltd. / Pvt. Ltd.)
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