Orient Bell Limited

New Delhi, Delhi

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Orient Bell Limited

Established in 1970s, OrientBell is one of the pioneers in Tile Industry. With over four decades of experience, OrientBell has become one of the largest manufacturers of Ceramic and Vitrified Tiles. Headquartered in Heart of India (New Delhi), OrientBell boasts exponential growth not only in market share but also in technological advancements. With four patented technologies to its name, OrientBell has launched a new generation of Tiles and is continuing to do so. Vision and Experience are two pillars that drives us whilst futuristic thinking and foresightedness allows us to create products that you love. Created with research and crafted with excellence, our products offer high performance, high durability and compelling designs. Concept Selling is the latest initiative by OrientBell where we have launched a chain of exclusive signature showrooms showcasing our product spectrum. The showrooms provide a blended experience of compelling designs, product aesthetics and practical application. At OrientBell, we believe in giving back to the society. We believe that inclusive growth can only be achieved if we initiate to eradicate grass-root problems and provide optimum solution. OBL’s CSR initiative #EkAcchaBhavishya provides a platform to educate our young minds who are deprived of education. With an open mind and with every ounce, we are always in the forefront to push our boundaries and provide world class products with best in class services.

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Basic Information

Nature of BusinessExporter and Manufacturer
Company CEOAditya Gupta
Registered AddressIris House, 16 Business Centre, DDA Complex, Near By Tihar Jail Road, Nangal Raya, New Delhi - 110046, Delhi, India
Year of Establishment1970
Legal Status of FirmLimited Company (Ltd./Pvt.Ltd.)
PromoterMahendra Kumar Daga
Annual TurnoverRs. 500 - 1000 Crore

Statutory Profile

Import Export Code (IEC)05880*****
Tan No.DELO0*****
Banker, , AXIS BANK
CIN No.L14101UP1977PLC021546

Our Milestones

Orient's journey has been truly extraordinary. Every path a new vision. Every destination a new milestone.
  • 1977 : Incorporated as a public limited company.
  • 1993 : Mr. M.K. Daga, veteran tile technologist takes over the management.
  • 1994 : Joins forces with SACMI, Impianti SPA, Italy for technical interaction.
  • 2000 : 1st bonus for shareholders issued in the ratio of 1:1.
  • 2004 : Accredited with ISO 9001:2000 and OHSAS 18000:1999.
  • 2005 : 1st Channel Partner owned OBTB Launch Shiv Ram Tiles Company, Patna.
  • 2007 : Achieves turnover of 200 crores. 2nd Bonus for shareholders issued in the ratio of 5:4.
  • 2008 : 1st Indian manufacturer to hire a European as Chief Product & Solution Designer.
  • 2009 : Enters the luxury home decor segment. Records the highest profit growth in the industry.
  • 2010 : Orient acquires Bell Ceramics. Company owned OBTB Launch in New Delhi & Chandigarh.
  • 2011 : Awarded Power Brand Status. Company owned OBTB Launch in Kolkata.
  • 2012 : Merger completed and company renamed Orient Bell Limited. With 2 brands and 3 plants. Company owned OBTB Launch in Kochi.
  • 2013 : OBL files 4th patent (Pending Registration). Company owned OBTB Launch in Dehradun.
  • 2015 : Received ISI mark for Sikandarabad manufactured products.
  • 2016 : Equity Partnership with Proton. Won the “Certificate of Merit” in National Energy Conservation Award’2016 organized by Ministry of Power for saving Power and Fuel consumption. Company owned OBTB Launch in Lucknow and Chennai.
  • 2017 : Introduction of new identity (Orientbell Logo). Company owned OBTB Launch in Pune. 100th Channel Partner Owned OBTB Launch Pramod Tiles, Pune.
  • 2018 : New production line in Sikandarabad Plant for big sizes of Glazed Vitrified Tiles.
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Our Core Values

At OBL, our firm belief is:
  • Transparency garners trust
  • Compassion garners unconditional partnership
  • Precision garners optimum results

At OBL, we take pride in our products. The pride is the result of:
  • Consistent Research to manufacture world class tiles
  • Rigorous Tests to provide high value products
  • Effective Services to provide customer satisfaction

At OBL, we believe that customers are Prima Facie. It allows us to:
  • Engage customers at every level
  • Provide all round services
  • Analyze Customer’s ‘Needs’ and ‘Wants’

The rapidly changing, growing and competitive tile industry requires us to be:
  • Flexibile to adapt and innovate concurrently for our customers and business alike.
  • Sensible to deliver the right products at the right time.
  • Entrepreneural to make a difference.

Our commitments are carved in stone and we strive to:
  • Maintain Strong & Healthy relationship with our partners
  • Invite insights and active engagements from our partners
  • Maintain transparency to grow with our partners.

Deliverance and Performance are like hand in gloves. At OBL, we:
  • Own what we commit and improve upon what we deliver
  • Emphasize employee growth for Customer’s satisfaction & OBLs performance
  • Envision better productivity with visionary business goals.
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Board of Directors

Mr. Mahendra K Daga
Chairman & Whole Time Director


A successful businessman and a sound technocrat, Mr. Mahendra K. Daga’s name is synonymous with the tiles industry. He has vast experience in erecting, commissioning and successfully managing various multi location tiles plants, and is acclaimed as an authority in this field. He has successfully commissioned various Ceramic Tile Plants / Ceramic Refractories / Ceramic Transfers at various locations. He takes an active part in overall functional areas of the Company. Under the overall supervision of the Board of Directors, he has been instrumental in taking the company from strength to strength. Mr. Daga is a Founder member of the Indian Council of Ceramic Tiles & Sanitaryware (ICCTAS) , the apex body in India representing the Ceramic Tile Industry.

Mr. Madhur Daga
Managing Director

Mr. Madhur Daga is the Managing Director of Orient Bell Limited (OBL), one of the leading manufacturers of Ceramic, Vitrified, Wall, Floor and Digital Tiles that cover the entire range of applications for your living and working spaces. An industry veteran, Madhur graduated in 1993 with a BBA degree from the University of Southern California (USC), Los Angeles. After working overseas for a year, he joined OBL (formerly Orient Ceramics and Industries Limited) for a short stint, after which he completed his Post Graduation with a degree in International Corporate Finance from the University of New South Wales (UNSW), Sydney, Australia. Subsequently, he pursued his entrepreneurial skills and set up a software business, which he sold in the year 2005. He then rejoined Orient Ceramics and Industries Limited as the Executive Director, responsible for the overall strategic direction and new product development.


Mr. K.M. Pai
Non Executive & Non Independent Director

Mr K M Pai has done MSc(Maths) from I I T Bombay and PGDM( Finance) from I I M Bangalore. He is also a qualified Cost and Management Accountant and a Company Secretary. He began his career in ABB, Baroda as a Systems Analyst. He had a five year stint in Finance, Costing and Budgeting in BHEL, Delhi and Bangalore.


Mr. P.M. Mathai
Non-Executive & Independent Director

Mr. Mathai is a B.Tech. Chemical Engineering from IIT Kanpur, PGDBM from IIM, Kolkata. He brings more than 3 decades of rich professional experience across several functional areas including but not limited to Sales, Marketing, HR, Profit Centre Management & leading large teams to successfully complete global scale projects.


Ms. Tanuja Joshi
Non-Executive & Independent Director

Ms. Tanuja Joshi has been the Managing Director of Venu Eye Institute for nearly two decades. She joined the Institute in 1988 as Joint Director, when its founding father Dr. R. K. Seth, in its incipient stage, was charting out its vision wanting someone to steer it in the right direction. In Ms. Tanuja Joshi, he found the required zeal, motivation, compassion and the leadership qualities needed to create a niche for the Institute – an Eye Institute unparallel in professionalism, charity, outlook and most importantly ‘care’ for those who entered its portals.

Mr. Sameer Kamboj
Non-Executive & Independent Director

Sameer Kamboj aged about 46 years, is a qualified Chartered Accountant and excelled in the corporate world for over 8 years since 1992. Mr Kamboj has expert knowledge in the fields of Finance, General Management, and Business Processes and has a deep understanding of the “Human Capital with the Emotional Quotient”.+ Read More

Our Management

Executive Managers:

Mr. Madhur Daga

Managing Director


Mr. Aditya Gupta

Chief Executive Officer


Mr. Anil Agarwal

Chief Operations Officer


Mr. Alok Agarwal
Chief Marketing Officer


Mr. Himanshu Jindal
Chief Financial Officer


Mr. Pinaki Nandy
Chief Sales Officer


Mr. Yogesh Mendiratta
Company Secretary & Head Legal

Our Clientele

Associated with best players across multi-domains, it is our honour that our products are reaching unparallaled new heights.


  • JNU
  • Delhi University
  • Bennet University
  • NIT Rourkela
  • Thapar University
  • Rajasthan Tourism
  • ONGC
  • NTPC
  • NBCC
  • Military Engineering services
  • Indian Northern Railways
  • Indian Post
  • Hudco
  • HLL Lifecare limited
  • Haryana Tourism
  • EIL
  • Delhi Police
  • CPWD
  • Cochin Port Trust
  • Chennai metro rail limited
  • BHEL
  • Assam Police
  • CPWD
  • PWD
  • PVR
  • HCL
  • Infosys
  • Grand Ajnara Heritage
  • Amprapali Group
  • Experion
  • Godrej Properties
  • Bestech
  • Ansal Api
  • Ajnara
  • AIPL
  • Unitech
  • L&T
  • Arcadia Green
  • DLF Primus
  • dlf
  • Kotak Mahindera
  • AAI
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Our Projects

Our Projects
With Orient Bell products, you can be assured of craft, elegance and aesthetics. With major projects under our belt, we have consistently proved our mettle.
  • Regent Paradise
  • BCPL
  • Pantaloons

Get in touch with us

Reach Us

Orient Bell LimitedIris House, 16 Business Centre, DDA Complex, Nearby Nangal Raya Post Office, New Delhi-110046, Delhi, India

Jitender Chauhan (Consultant)

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