Ozone Media

Online users are getting overwhelmed with advertising units that are flooding every ad spot available these days. Advertisers today should understand their audience and present them with ads that are relevant to them.

Adadyn helps advertisers create personalized ads for every single customer dynamically at run time. With a unique rule based engine, it allows for a much more deeper and meaningful engagement with the customers. Adadyn finds extensive utility among both E-commerce companies as well as brand marketers who wish to deliver the most relevant ads to their audience.
Some of the unique features of Adadyn are:

1. Complete self-serve UI as well as managed services
2. Dynamic creative based on several parameters

• First party data (Retargeting)
• Geography
• Time of day
• Viewer frequency

1. No setup fee
2. All creatives in HTML 5
3. Interactive and responsive UI with creative designer
4. Media agnostic – certified to run on several DSPs and Exchanges
5. For retargeting

• Only a single pixel to be placed across the site
• No product feed necessary to get started

Smarton is an advanced dynamic retargeting solution developed keeping the end-customer in mind. Dynamic retargeting allows advertisers to target the users who have visited their site with a creative that is custom tailored to the user’s interests and preferences. Smarton takes this concept further by building several additional features which help the advertisers realise their ROI. Built using massively scalable architecture and with our servers located across the globe, Smarton has the ability to sift through Gigabytes of data in milliseconds to make decisions.

Some of the features that set Smarton apart are:

1. Customisable rules for better control on Ad display
2. Creatives customised and developed in-house keeping branding in mind
3. Ability to target different customers based on progress through the purchase funnel
4. Utilise advertiser’s first party data to have fine control on creative display

Some of the benefits of using Smarton are as follows:

1. CTR increased by 3 times over static retargeting
2. ROI increased by 4 times over static retargeting
3. Some of the custom rules are

• Products viewed by the user
• Products added to cart
• Show discount coupons where applicable