Pathway Research

Pathway Research

Kondapur, Hyderabad, Telangana
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Company Factsheet

Nature of Business
Service Provider

Legal Status of Firm
Private Limited Company

Products & Services

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Survey Programming & Field Management

Ball Bearing

Our team have rich experience in survey programming and field management. Our survey programming capabilities vary from simple surveys to complex methodologies like Segmentation, Conjoint Analysis (Discrete Choice, Volumetric Choice, Adaptive Choice, Max diff), etc. We offer an extensive set of features and cover a wide range of question types in our standard surveys.

We offer high quality cost effective data collection services, tailor made to suit your specific research needs. Backed by integrity and professional work ethics, our research services is aimed at bringing you the unadulterated voice of your customer helping you maximize your returns on investments.

We understand the importance of attention to detail, a reliable program & an attractive interface to keep respondents interested & engaged in taking the survey.

Our Services Include:
  • Online Survey Programming & CAPI Programming
  • Survey hosting and complete field management
  • Round the clock monitoring of field work
  • Interactive online reporting tool along with daily field reports
  • Data export formats – SPSS, MS Excel, CSV, Single/Multi Card ASCII
Our Value Enablers:
  • Complex Surveys with Custom Scripts
  • Choice Based Conjoint Surveys (CBC)
  • Dynamic Pricing calculations in Conjoint
  • Conjoint Simulators
  • Max Diff/ACA Conjoint
  • Survey Scripting in multiple Languages
  • Quota Programming and Database Connectivity
  • Lowest Quota Full Logic checks
  • Quota Bucket Priority Logics
  • Platform Independence – Our Surveys can be taken on iPhone, iPad, Blackberry and other Smart-phones
  • Field Management

    PATHWAY RESEARCH has rich experience in Field Management. We program the survey as per the client’s questionnaire and engage different online panels as per the project requirements. Through our panels and strategic partnerships, we have access to millions of online business professionals, IT decision-makers, and hi-tech consumers available to participate in online research studies

    • We offer survey hosting and complete field management
    • We collaborate with few of the best and world class panels for B2C and B2B samples
    • We can also work with sample provided by client
    • We provide round the clock monitoring of field work
    • We provide Interactive online reporting tool along with detailed daily reports during field time
    • We provide various types of reports such as Status Report, Quota Report, Termination, Disposition Report
    • We believe in creating templates for any type of reports during administration
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Open Ended Coding

Ball Bearing

At PATHWAY, we have capability to code brands and open-ended verbatim using Ascribe* or Manual** method. We recognize that coding such verbatim responses is often subjective and contextual. We ensure that our coders have excellent comprehension skills, as well as the ability to understand the sociology-economic, political, historical, and geographical backgrounds of the respondents.

Our team has expertise in coding all type of studies, i.e. Adhoc, Trackers, & Omnibus, across several domains such as FMCG, Medical, Cosmetics, IT etc. The team is skilled with highly experienced members with > 10 of experience.

Our Services Include:
  • Develop, modify, append codeframes/ Codelist
  • Coding of studies on Ascribe or Manual Coding
  • Coding of open-ends & Others
Our Expertise:
  • Delivering high quality results for huge (from the responses standpoint) studies
  • **Manual Coding:
  • Manual coding is carried out usually on "question" basis, whereby a coder codes the responses to ensure ease & consistency of interpretation.
  • *Ascribe Coding:
  • Our domain specialist use Ascribe to understand and code open-ended responses (verbatim) with ease and accuracy, adhering to the standards of our clients.
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Preparing Reports Presentation

Ball Bearing

At PATHWAY, we understands the importance and value of data. Our team has extensive experience in converting market research data into highly effective and insightful reports and presentations. Over the years we have built a strong array of capabilities and solutions to address different business needs. Our reporting team has more than 10 years of experience in helping our clients to represent survey data into graphs to assist their business goals.

Services we Offer:

In addition to text, PDF, and PowerPoint outputs, our Reporting Services covers all standard market research outputs.

Our Expertise:
  • Interpret the data & convert it into a graphical format.
  • Charting services via a report shell as given to the team.
  • Client specific templates.
  • Quality Assurance process in place to ensure 100% accuracy.
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Data Processing & Tabulation

Ball Bearing

Our team has significant expertise and an average of 15+ years of experience in market research data processing and analysis. Our data processing analysts are well versed with different industry-standard packages and have expertise in tools such as Quantum, SPSS, Quanvert, and Dimensions. Team is skilled in handling hierarchical data and complex weighting schematics. Our services include data tabulation, data cleaning, data merging and multi format data creation (SPSS, Quanvert, Excel, ASCII)

Our Expertise:
  • Execution on the most complex data cleaning and tabulation projects.
  • Handling hierarchical data, complex weighting schematics and Advanced MultivariateAnalysis
  • Working on Trackers, Adhocs, Omnibus & multi-country studies
  • Developing Master database by working on data integration of large studies across different time periods/countries and multiple data sources, etc.
  • Create draft analysis plan / tab plan through the proposal & Questionnaire of the study.
  • Provide research driven value added suggestions upfront to the researcher
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Customer Experience Management

Ball Bearing

At PATHWAY, we follow a Customer Satisfaction Model *. We understand the importance for Companies, to have insights from traditional market research to deliver the highest quality of customer experience.

The strength of Pathway analytics lies in leveraging its experience and expertise to provide feedback and business solutions to our Clients.

At PATHWAY, we help our clients take their business to the next level of success by reducing customer problems, improving customer loyalty & increasing word -of- mouth referrals.


Insights provided to Client:
  • Customer Attitude & Relationship
  • Driving factors that help retain or motivate customers
  • Critical customer pain points
  • Competitor Analysis, including SWOT analysis
Client Benefits:
  • Initiate strategies to Improve Key Business Relationships.
  • Initiate strategies that will retain customers and thus protect the most valuable corporate asset - “Loyal Customers”.
  • Increase Revenue.
  • Generate repeat purchase behaviour and referrals.
  • Reduce Defections and Churn.
  • Prioritize Investments.
  • Identify and optimize key drivers of satisfaction and loyalty.
  • Optimize Critical Touch points.
  • Measure performance in real-time across key areas including contact centers, sales, service delivery, websites, and more.
  • Solidify relations and secure future business.
  • Align your entire organization around a consistent set of customer satisfaction and loyalty metrics to Create a “Customer-Centric Culture”.
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Pathway Research Plot No. 49, Second Floor, Ravi Enclave, Kondapur, Hi Tech City, Kondapur,
Hyderabad-500084, Telangana, India

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