Pencap Technologies Private Limited

Hiring a web copywriter is not a cost, it is an investment in the main element of your online brand. Great website content is the central piece of your digital media strategy because it is how you establish your company online.
From your website’s home page to the content of your blog content, the words that you use online plays a vital role in how traffic, customers, and competitors see your company. While you know your business and customers, you are probably embarrassed by your website. It is time to use the experience of a professional freelance copywriter to help you shape your online presence with amazing website content.
I take the time needed to write amazing website content that you can be proud of and helps you increase sales. Whether we’re constructing your site content from scratch or you’re interested in a website inspection or usability evaluation, your business deserves the experience of a professional freelance copywriter.

• Establish credibility as an industry authority while differentiating your business from your competitors.
• Build your brand’s image and recognizability with a clear and memorable message that is SEO content optimized.
• Improve conversion rates of prospects and customers while increasing customer loyalty.

A website content writer or web content writer specializes in providing relevant content for websites. Every website has a specific target audience and requires different content. Content should contain keywords aimed towards improving a website's SEO.

Most story pieces are centered on marketing products or services, though this is not always the case. Some websites are informational only and do not sell a product or service. The informational content aims to educate the reader with complex information that is easy to understand and retain.

There is a growing demand for skilled web content writing on the Internet. Quality content often translates into higher revenues for online businesses.

Website owners and managers depend on content writers to perform several major tasks:

• Check for keywords or generate a keyword and research limitations for the keywords.
• Create or copy edit to inform the reader, and to promote or sell the company, product, or service described in the website.
• Produce content to entice and engage visitors so they continue browsing the current website. The longer a visitor stays on a particular site, the greater the likelihood they will eventually become clients or customers.
• Produce content that is smart in its use of keywords, or is focused on search engine optimization (SEO). This means the text must contain relevant keywords and phrases that are most likely to be entered by users in web searches associated with the actual site for better search engine indexing and ranking.
• Produce content that is smart in its use of keywords, or is focused on search engine optimization (SEO). This means the text must contain relevant keywords and phrases that are most likely to be entered by users in web searches associated with the actual site for better search engine indexing and ranking.
• Create content that allows the site visitors to get the information they want quickly and efficiently. Efficient and focused web content gives readers access to information in a user-friendly manner.
• Create unique, useful, and compelling content on a topic primarily for the readers and not merely for the search engines.

Website content writing aims for relevance and search-ability. Relevance means that the website text should be useful and beneficial to readers. Search-ability indicates usage of keywords to help search engines direct users to websites that meet their search criteria.

There are various ways through which websites come up with article writing, and one of them is the outsourcing of the content writing. However, it is riskier than other options, as not all writers can write content specific to the web.

Content can be written for various purposes in various forms. The most popular forms of content writing are:

• Blogging
• Writing white papers
• e-books
• Newsletters
• Promotional emails

Credibility is something that all businesses aim to achieve so as to win the confidence and faith of the customers they serve. A press release writing service that provides well-written and striking press release is a potent tool in your arsenal, which can boost the customer confidence, dramatically skyrocket sales, broadcast your brand and business to the target segment, and build your business image.

Unfortunately, most of the amateur press releases by rookie press release writing service are doomed by a lack of genuine journalistic tone, so they fail to deliver desired results. With our press release writing services, you can effectively address the target readers with relevant and informative content. Our seasoned wordsmiths know how to make the overloaded reporters, editors, and customers take notice of your news release.

We can help you tremendously to maximize your PR resources and time by seamlessly translating your raw thoughts, data, and expertise into a well written media-ready prose. Through our quality is driven press releases written by our world-class Press Release writers, you can very quickly drive highly valuable conversion traffic to your website, appear in leading news sources across the web, and enjoy a higher ranking on the search engines.

• Highest Quality Content
• Quick Turnaround
• Unlimited Revisions
• Qualified Copywriters

It’s true: title tags and meta descriptions won’t help your website magically rise to the top of the search engine results. Google confirmed it back in 2007 so let’s kill that myth right at the outset. However, these two elements can improve click-through rates and entice people to click on your link rather than the link of one of your competitors. So why do site owners neglect title tags and meta descriptions, pushing them to the back burner?

Title tags and descriptions tell search engines and users what your site is about. They describe the content on each page of your website and explain how it relates to a user’s search query. And, when used properly, they can act as a “hook” of your advertising in the search engine results.

If you don’t know what title tags and meta descriptions are, why they’re important and how to write them to get more prospects to click on your links in search engine results, we’ll explain it all in this short guide.

What are title tags and meta descriptions?

Title tags and meta descriptions are bits of HTML code in the header of a web page. They help search engines understand the content on a page. A page’s title tag and meta description are usually shown whenever that page appears in search engine results. (We’ll look at some examples of this later.)

Well written and compelling meta tags can attract more users to click to your website from the search engine result.

The title tag

The title tag is the title element of a web page that summarises the content found on a page. It will appear in three key places: browsers, search engine results pages, and external sites such as Facebook or Twitter. We’ll look at examples of title tags later.

There’s one important thing to keep in mind. Search engines expect a titles tag to include relevant keywords and phrases that describe what that page is about. So if the title you create is not relevant for the page, Google can choose to show a different title instead. You don’t want that to happen. Why? Because title tags are a great opportunity to attract prospects to click-through to your site so make sure it gives an accurate, concise and compelling summary of what that page is about.

It has long been a point of discussion whether writing is a skill or a talent and has several scholars debate in favor and against of the theory. Though it is widely accepted that writing is a talent and requires that “to be born with” talent to come up with original writings, not all of it is entirely true.

Writing is definitely a talent in terms of the creativity required to produce good stories and songs, but when it comes to writing at a level where knowledge of the topic and fluency of the language is required more than creativity.

One might not be able to come up with a story as good as Alice in Wonderland but sure can write a two-page article after watching the movie. So, creativity is talent and writing is a plain skill which can be enhanced and mastered with time & practice.

Chosen from a wide variety of experienced and fresh, creative and subject expert, talented and skilled writers, the team at E-Virtual Services is the right blend of creativity, talent, and skill which has helped us build rapport with our clientele with the quality of content and timely service. With article writing gaining momentum in terms of popularity for better SEO, our focus on creating quality articles has increased resulting in the formation of a dedicated article writing team fully equipped to meet any challenging deadlines.

With the Internet getting personalized and under-based rather than being controlled by professional content developers, it today is flooded with comments and personal experiences from both experienced and amateur writers.

Today, Blogs are dominating the internet and are considered the most powerful way of expressing thoughts. It has been concluded by pundits that by 2014 Blogs will surpass the number of company websites on the World Wide Web. Companies that have this information are spending their resources on creating blogs to interact with online users.

Like a website, Blog should also have interesting content appealing enough to hold the user onto the page; however, Blogs require a completely different style of writing which should be more personalized than of a website’s generic content. Competent writers at E-Virtual Services are expert bloggers who already manage their own popular blogs and know exactly what triggers the hunger for more in users so that they keep coming back to your blog or tag it to their blog or website.

Whether you are a startup company looking for an expert to create a new Blog for you or an already established company looking for more online exposure, Blog writing and Blog services offered at E-Virtual Services are unmatched and second to none, only because of the creative copywriters who can come up with innovative ideas at the blink of an eye.