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Stop Not Snack

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Alpenliebe

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Lollipops

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Mangofillz Candy

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Creamfills Candy

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Center Fresh

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Center Fruit Gum

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Perfetti van Melle is a private owned company, producing and distrubuting candies and chewing gums in more than 130 countries worldwide. The company was established in March 2001 through the merger of Perfetti S.p.A. and Van Melle NV.
In July 2006 the group acquired the Spanish company Chupa Chups, thus strengthening its position as the third largest confectionery (sugar confectionery + gum) Group in the world, and becoming the first player in the global sugar confectionery market. It is now the third largest confectionery group in the world, and the first to be present in the main Asian markets.
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Stop Not Snack
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Stop Not Snack

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Presenting, Stop Not!

Stop Not is a completely indigenously developed snack, inspired from the flavours of the Indian kitchen. Made hygienically, using the best raw materials, Stop Not variants have been developed by combining Indian food preferences with the most modern food processing technology.

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Alpenliebe
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Alpenliebe

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Alpenliebe is the flagship brand of Perfetti Van Melle and a leader in the confectionery market.

The product, a rich milky caramel toffee, is a combination of milk and caramel & has a unique mouth-feel, making it an irresistible treat.

Alpenliebe was launched in India in December 1995 with a distinct product proposition:

• The candy was an amazing mix of caramel, milk and butter
• It was the 1st deposited candy in the Indian market and therefore the eat experience was most unique

Other than the Caramel flavour, Alpenliebe is currently available in Cream Strawberry, Chocolate, Coffee and Cream Banana flavours.

The platform of ‘irresistibility’ was a perfect fit with the unique product experience. Looking back at the last 10 years, Alpenliebe has successfully managed to capture the sweet tooth of kids, teenagers and adults across various sections of society. It has become synonymous with irresistibility and has become a house-hold name.

Alpenliebe has resided in the world of ‘irresistibility’.

    - It’s a world where you give into temptation without any guilt
    - It’s a world that lets you indulge unabashedly
    - A world where you don’t need to justify pleasure seeking


Alpenliebe speaks to the ‘child in everyone’, one of the very few candy brands in the Indian market that has successfully reached out & connected with both kids as well as adults.

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Lollipops
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Lollipops

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Alpenliebe one of the early brands under the Perfetti Van Melle stable was initially launched just as a candy. Encouraged by the success if this rich creamy caramel candy, the group launched Alpenliebe lollipop.

A strong brand that dared to defy conventional approach to branding, be it in the choice of name, the shape and available flavours. The brand name,otherwise a challenge was turned into big differentiators and advantage as it helped create an international image, this at a time when Indians were going crazy about foreign brands and products. The candy, India’s first round shaped candy was extended even to the lollipop. With three tempting flavours of Rich milky caramel, cream strawberry and cola vanilla, the product did more than justice to the flavours owing to real cream as an ingredient. Alpenliebe was a lollipop that lasted long with a great taste that lingered on longer.

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Mangofillz Candy
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Mangofillz Candy

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Alpenliebe MangoFillz was launched as a new proposition under the Alpenliebe umbrella, and is a candy with liquid Mango flavoured filling inside. The product launch is PVMI’s first foray into the sizeable candy category of “virgin fruits”.This is the first non-cream Alpenliebe candy.

Mangofillz has taken forward the overall brand platform of ‘irresistibility’ while keeping the focus on the ‘mango’ taste of the product. Kajol, the Alpenliebe brand ambassador, is being brought in to provide a connect with the parent brand and bring in its heritage, while the communication itself remains focused on the product and its own uniqueness, i.e. a pure mango flavoured liquid-filled candy.

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Creamfills Candy
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Creamfills Candy

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is a Caramel Candy with a cream filled center. It was launched as a brand extension of alpenliebe as an innovation in 2005 but within four years it has carved its own identity.

This brand has been built upon the premise of a “Wonderful Surprise” which was extended to the iconic baseline “Kuch Alag Achanak” and the brand grew from strength to strength both in the market and in the consumer mindset. As category of candy had hardly seen any innovation in terms of taste or format, this product offered both a combination of taste and new format of filled candy became an instant hit among the kids.

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Big Babol Chewing Gum
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Big Babol Chewing Gum

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Big Babol was launched in India in 1994, since then it has become one of the biggest bubble gum brands in India. Over the years it has become a favourite amongst the kids all over the country.

Big Babol is available in Fruit Flavor and Ripe Mango flavour.

It is a brand which is known to have very yummy taste and you can blow big bubbles out of it, and this comes with an added advantage that bubblegum does not sticks to you face. It has been positioned on the fact that how you can use big bubbles to your advantage and make Big Babol “Bade Kaam ki Cheez”. Over time, especially with the diametrically different communication route adopted by the tagline ‘Bade…Cheez’, the main product attributes- that it blows the biggest bubbles and is soft and non sticky has been established very well.

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Center Fresh
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Center Fresh

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Center Fresh, the flagship brand of Perfetti Van Melle's was launched in 1994. It was the first liquid filled chewing gum which has tantalized the taste buds of millions of Indians and is a house hold name today. Over the years, Center fresh has grown to become the largest selling gum brand in India.

It is available in Spearmint, peppermint and Sweet mint flavors and in the Re 1 mono and 5 pcs Rs 6 stick.

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Center Fruit Gum
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Center Fruit Gum

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center Fruit was launched in the year 2006 as India’s first ever fruit-flavored liquid-filled gum. It was launched with 2 tantalizing flavors – Tutti Fruity and Grape. Initially, it rode on the strong equity of Center Fresh but over the years, the brand has carved a niche for itself and is one of the fastest growing brands in Perfetti Van Melle portfolio today.

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Chocoliebe Candy
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Chocoliebe Candy

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Launched in 2006 over the past four years, Chocoliebe is Perfetti Van Melle's premium offering in the eclairs segment. It is ball formed caramel chew with delicious chocolate filling inside. The brand is performing well and is one of the largest players in the éclairs segment.

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Happydent Wave Whitening Gum
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In 2009, First ever, liquid filled whitening gum was launched under the brand name “Happydent Wave”. It is available in a Cool Fliptop pack, a Blister pack and a mono pack.

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Mentos
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Mentos

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A cult for entire generations of young people, Mentos is known throughout the world as fresh mint. This irresistible round shaped candy is based on an innovative concept – crunchy and smooth outside, soft and really fresh inside.

Mentos is not only mint, it has an assortment of delicious fruit flavors – Strawberry, lime and lemon, orange and ripe mango.

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Marbels
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Marbels

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Marbels is a chewy candy that is available in a variety of colours and yummy flavours- Strawberry, Mango, Orange, Banana and Watermelon. Every mouthful of Marbels transports you to a multicoloured world of fun and happiness. To further titillate the taste buds; in the year 2004 Perfetti Van Melle introduced Sour Marbels which is available in three mouth watering tangy flavours – Tamarind, Green Apple and Orange. As if this wasn’t enough over the years Marbels has brought many a smile to the consumer by coming out with exciting consumer

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Chlormint
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Chlormint

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Chlor-mint was launched in the year 1997 in the Health care category as an Ayurvedic Proprietary Medicine/Range which contained Herbasol that helped breath freshness.

The brand has been refreshed from time to time with launch of variants like Chlormint Ice which was a strong mint and Fresh fills, a unique liquid-filled mint offering in the Health Care category.

Though this was a seemingly mundane product proposition, the brand was built around the platform of 'anytime freshness' meaning as and when required rather than being occasion specific. While competitors stressed only on relief from irritation in the throat or on masking bad breath, the dosage was not being highlighted, while in Chlor-mint with herbasol which is an Ayurvedic Proprietary Medicine/Range, additionally dosage was being highlighted such as "anytime, anywhere meaning as and when required consumption." This positioning was reflected in the iconic "Dobara Mat Poochna" tagline in successive television commercials.

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Happydent White Chewing Gum
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Happydent white chewing gum is Perfetti Van Melle's offering in Ayurvedic functional gum in the Health care category.

Happydent White an Ayurvedic Proprietary Medicine/Range which contains active ingredients like: Neem, Pudina extract, pudina oil (M.Spiceta),Eucalyptus oil and Meetha soda; mentioned in authoritative text books for their therapeutic uses, have a synergistic affect in treatment means to helps promote oral hygiene (Halitosis)/gum & teeth diseases.

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Sugar Free Gum
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Sugar Free Gum

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Sugarfree Gum "Happydent White with "Xylitol" which contains Ayurvedic active ingredients like: Neem, Pudina extract, pudina oil (M.Spiceta) and Meetha soda; helps reduce risk of tooth decay.
After meals, the pH level in our mouth drops, creating ideal conditions for bacterial growth. These bacteria result in formation of dental plaque, a thin film of bacteria adhering to the tooth surfaces, which weakens the tooth enamel, causing tooth decay.

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Center Shock Chewing Gum

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Innovative products that WOW you and are fun to make as well! This extremely sour gum with a sweet heart was launched in India in 2002. Once you got over the Shock, you could taste either the Green Apple or the Peach flavored sweet cent

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Fruitella

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is it a gum? Is it a candy? No… it’s FRUITELLA! As juicy as a candy and nearly as chewy as a gum, this juicy chewy fruity treat is and international favourite. Amongst the many flavors, choose your favorite!

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