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ounded in October 2002, Pink & White Consulting is a pr agency that offers Goodwill Management Consultancy services.
Whether you are an established enterprise or a start-up, you need to build credibility with your customers and create stronger equity with your employees and other stakeholders. That’s where we come in. We help you build and manage your goodwill with your ‘publics’. As a marketing communications and public relations agency, we are focused on solving your business problems through activities that inspire, entertain and educate your audiences. Whether you want to ward off competition, get a rockstar status in your industry, improve your valuation, communicate your CSR initiatives or are in a serious growth hacking mode, we can suggest and implement ways for you to achieve these in the most refreshing and effective way.   Why the name? Using the symbolism of  popular media newspaper forms in India -‘pink papers’ and ‘white papers’, we wanted to convey our strengths  in positively influencing corporate audiences and mass audiences. Hence, the name.   Our Strengths Innovative strategic and communications ‘solutions’ approach to customer’s problems Strong media relations skills & understanding of media processes. Exposure with almost all categories of clients- hi-tech, lifestyle, retail, FMCG, education, jewellery, tourism, media Creative use of communication tools & media opportunities Reach across 20 key cities & towns in India & 15 countries worldwide. – Local servicing… Global Implementation  
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Nature of Business

Service Provider

Year of Establishment

2002

Legal Status of Firm

Partnership Firm

GST Number

27AALFP4575E1ZY

Goodwill Management Consulting Services
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As a business, you need communications to get your ‘publics’ (customers, employees, investors, industry influencers, community etc) to buy into WHAT you do and WHY you do it.

Based on your business objective, you need to create awareness, position yourself, change your perception or engage your audience to build Goodwill.

As a public relations company, we explore and understand your barriers to success and accordingly devise a communication roadmap to overcome these challenges.

The strategies purely depend on the audiences, the existing circumstances and their media consumption habits. We are completely agnostic to type of the media [Earned (Editorial) , Owned (like your website) or Leased (sites where you have a presence like Facebook)] and to the type of the media platform -print, online or broadcast.

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It goes with out saying that in a communication outreach, it is imperative to decide how you want to position yourself. If you don’t define and showcase how you’d like to be seen, others will do it for you. And that, in no scenario, is advisable.

We advise on and create any content that will be needed to fulfill your communication objective.

These include

– Sales Content: Company Presentations, Corporate Videos, Corporate Brochures

– Press Kit Content: Company Backgrounds, Fact Sheets, Spokesperson Profiles, Press Releases, Event Invitations, Spokesperson Photgraphs

– Thought Leadership: Opinion Articles, Case Studies, Surveys

– Online :Websites, Explainer Videos, Whiteboard Animations, Blogs, Short Videos, Memes, Social Media Posts

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Earned media is the best way to establish credibility for your company and your messages. We help businesses to strategize their editorial media outreach and execute the same across India and more than 15 countries across the world.

Some of the outreach tools include Press Release Dissemination, Press Briefings, Press Conferences, One-to-One Journalist Interviews, Factory Visits, Media Junkets, Article Contributions, Agony Aunt columns, Presence in Industry Articles and Case Study Placements among others.

 

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