Prabhavya

Strategy is a much abused term. At Prabhavya, we make a clear distinction between strategy and tactics. Strategy is tightly in line with the overall objectives of a Brand or Organization. It is the important first step in crafting successful campaigns.
Our Digital Strategy practice offers services like:
Competitive Landscaping
Trend Spotting
Engagement Modeling
Conversion Optimization
Digital Asset Strategy
Campaign Planning
Content Strategy.

The inherently interactive nature of the Internet means that brands can no longer get away with broadcasting a marketing message and hoping that if they do it often enough, it’ll stick. People now talk back on the very same platforms and they don’t always have the nicest things to say. This is where the Brand Management practice at Prabhavya aims to intervene.
From communication strategies and messaging, to reputation management and relationship marketing, we cover the entire spectrum of Brand Management services to make sure your brand doesn’t end up losing out. In addition to digital Brand Management services, we also provide traditional PR and Outreach programs to fortify your brand perception.
Some of our Brand Management services are:
Reputation Management
Crisis Communications
Media Relation
Sustainability Communications
CRM.

The Strategic Design & Development practice at Prabhavya walks the tightrope between creativity, aesthetics, and functionality – all within the constraints of budgets and larger strategy. The focus is on delivering the best possible user experience while ensuring the highest ROI. We understand that Design and Development aren’t exactly cheap and companies are reluctant to incur recurring expenses. This is why we try and make sure our work is adaptable and future ready.
Some of the services that our Strategic Design and Development practice offers are:
App Design & Development – Web & Mobile
Web Design & Development
E-Commerce Design & Development
Identity Design
UX/UI Optimization
Enterprise Social Systems.

Contrary to popular belief, Search is not irrelevant. It has simply evolved a social dimension. The marketplace is littered with companies claiming to guarantee a top place on search rankings within a month for peanuts. As much as we’d like to guarantee that we’ll take you to the top that soon, we can’t. Search algorithms don’t work that way. Anyone who tells you any different is looking to rip you off.
What we do guarantee is that if the audience is looking for you, or your category, they’ll find you. We use effective content marketing strategies to aid accidental discovery as well.
Some of our Search Management services are:
Vertical Specific Web & Mobile SEO
Social Search
PPC Management
Index Management
Search Analytics
Conversion Optimization.

The biggest myth doing the rounds is that Social Media is Free. It’s not. There are significant costs attached to Social Media both in terms of time and money. They just tell you it’s free because they haven’t quite figured out how to deliver a ROI through it. At Prabhavya, we are cognizant of the fact that when it comes to Social Media, mere presence does not guarantee success. Using our proprietary analysis frameworks and models based on interdisciplinary research, we come out with solutions that are customized to the last detail. This research oriented approach added to our overall commitment to ROI makes sure that you gain in real terms and don’t just accumulate Likes.
Some of our Social Media Management services are:
Engagement Mapping and Modeling
Profile Management
Social Media Policy Frameworks
Online PR & Reputation Management
Community Management
Conversation Management & Curation
Social Conversion Optimization
Contests & Promotions.

Our Research & Analytics practice is rooted in the firm belief that something that cannot be measured, cannot be managed. The dynamics of Digital Marketing are very different from that of traditional marketing. In a data intensive medium such as ours, it becomes extremely important for us to have a firm grasp of all possible parameters that can potentially impact a brand.
A few of our R&A sub-practices are:
Behavioral Targeting
Motivation Audits & Profiling
Audience Profiling
Market Research
Footprint Analysis
Transactional Audits
Website Analytics
Campaign Testing and Analytics.