Pramanya Strategy Consulting Private Limited

• Where to run Turnout Cam-paign and where to run Per-suading Campaign.
• What set of rules govern the competition.
• What messages make strong impact on targeted seg-ments.
• What kind of image that candidate should project.
• When to run positive cam-paigns and when to run neg-ative campaigns.
• Whether to run Party-based Campaign or to run Candi-date-based Campaign.
• Which segments of the elec-torate should the campaign communicate with.
• Should multiple segments targeted with multiple mes-sages.
• What are the problems of the different clusters what are their issue perceptions.

At the core of our strategy planning lies our systematic re-search. Our in-depth, multi-dimensional electoral re-search bridges the gap between what voters want from potential representatives and governments, and what candidates and parties propose while generating ideology-cally credible policy and image platforms. Our environment research and psycho graphic studies dissect the voter preferences by analyzing voter personalities, values, attitudes, interests and lifestyles to produce and promote a competitive offering which will help realize campaign goals. Our political research and electoral analysis yield several political phenomenon that feed into campaign planning process.

• Traditional Voting
• Swing Factor
• Incumbency Factor
• Party Preference
• Competition Determination
• Party Evaluation
• Geographic Breakup
• Caste / Class Breakup
• Tactical Voting
• Persuasion Factor
• Voter Attitudes
• Current Position
• Candidate Evaluation
• Demographic Breakup
• Psycho graphic Breakup
• Target Groups

Political communication is not just money and message but, also, being able to orchestrate the full range of available media as a coherent and strategic unit. We evaluate each of the available media - Television, Radio, News Paper, and Social Media - separately and devise coherent communication plan to fashion candidate image by incorporating consistency, efficiency, timing and effective packaging. Our emphasis is not only on the effective communication of persuading messages but also maximize the number of times that an eligible voter can be reached with a campaign pitch either through advertising or through the news coverage.
COMMUNICATIONOur communication expertise includes:

• Television Ads
• News Paper Ads
• Internet / Website
• Radio Ads
• Direct Mail
• Social Media

The essence of empirical methodology is the verification of the propositions with observations and data. Our attitude research and opinion polls are one of its kind that explores voter attitudes with a qualitative detail at a quantitative size. The sample size and how its members are chosen determine the quality of inferences about the electorate. The emphasis is on method of selection, number of observations, measurement of concept and the order of the questionnaire. Our methodology ensures that the sample has equal probability of selection, and perfectly randomized. Our representative samples ensure the complex characteristics of the electorate are accurately represented in terms of social, ethnic, cultural, religious, linguistic, and regional diversity.
Our Face-to-face interviews probe respondents with over 80 questions that evaluate more than 30 political phe-nomenon. Our informed polling measurement takes the situation in which a voter castes vote into account and simulates the typical campaign ambiance psychologically before measuring voter opinions about political phenom-enon and electoral preferences.
Our expertise

Our Opinion Research services includes:

• Focus Groups
• Opinion Surveys
• Tracking Polls
• Quantitative Measure Polls
• Competition Determination
• Questionnaire Development
• Flash Polls
• Qualitative Concept Studies
• Control Group Experiments
• Longitudinal Studies

The number of votes a candidate gets solely hinges upon ability of the campaigns turnout and mobilize voters in the final days of the campaign. The stronger a campaign builds a grassroots network, more efficient their mobilization becomes. Our network building tactics avoid single point of failure by building network based on the process, rather than people. Our process-based grassroots net-work building tactics are robust and can withstand any kind of disruptions.
COMMUNICATIONWe design and help execute following Grassroots Net-work activities.

• Get Out The Vote
• Voter Attitude Tracking
• Targeted Door Knockings