Pratham Associates

A trademark is a visual representation attached to goods for the purpose of indicating their trade origin. Trademark as a mark capable of distinguishing the goods or services of one person from those of others.

A trademark serves the purpose of identifying the source of origin of goods and services. Trade mark perform the following functions:

• It identifies the product and its origin. For example the trademark ‘Brooke Bond’ identifies tea originating from the company manufacturing tea and marketing it under the mark
• It guarantees its quality. The quality of tea sold in the packs marked ‘Brooke Bond’ tea would be similar but different from tea labeled with mark ‘Taj Mahal’
• It advertises the product
• It creates an image of the product in the mind of the public particularly consumers or the prospective consumers of the goods/services

Trademarks Services is a distinctive sign or indicator used by an individual, business organization, or other legal entity that the products or services to consumers with which the trade mark appears originate from a unique source, and to distinguish its products and / or services from those of other entities. A trademark protects a name brand or logo that is used in a commercial application to distinguish one company from another.