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144188195215245280

Prdg Consulting Services

Kolkata, West Bengal
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PRDG Research & Consulting Services was set up by Padmini Ray in 2004.Padmini started her career 15 years ago with Marg in Kolkata. She then joined MODE and worked with them for four years. After gathering rich experience in Kolkata, she moved to Delhi to set up the Qualitative division of MBL (TNS).Soon after she joined AC Nielsen and set up their Qualitative division in Mumbai. Last worked as the Director- Head of Qualitative Research with ACN in India.In 2001 she moved to Oman and was engaged in handling diverse range of categories as a freelancer.Her major area of work included wide scale studies for the booming retail market in the Gulf. Padmini has worked on a diverse range of product categories spanning from batteries, computers, internet, cellular phones, financial products, news papers and magazines, airlines, television, automobiles, personal hygiene, paints, watches, gas, alcohol, cigarettes, sanitary napkins, baby products, apparels, shoes, food and beverages, credit cards, confectioneries etc In addition she has also conducted social research on water and sanitation, health and family welfare. Critical areas like AIDS,HIV,SOCIAL & ENVIRONMENTAL ISSUES are also researched by her extensively. Handled various research techniques and methodologies like Segmentation, Laddering, Semiotics, NLP, creative groups, NPD,Ethnography also various brand building models positioning models etc. She has traveled extensively in India and S.E. Asia, Bangladesh and UK,conducting training programs on qualitative research, attending workshops on consumer behaviour across the world and also handling projects in each of these countries. Padmini has written several articles in business magazines on a variety of issues. Her main strength is to analyse consumer insights and translate them into actionable and relevant recommendations to the client,which enables the client to develop their growth strategy. Padmini is a post graduate in Comparative literature and a diploma holder in mass communications.+ Read More

Nature of Business

Service Provider

Year of Establishment

2004

Consulting Services

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It is designed to help our clients to develop strategies based on market research .It helps them to build effective business strategies and thereby increase sales, market share and profitability.

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We are capable of conducting all kinds of research & providing actionable information. Ours is a unique approach of blending various techniques & methodologies of market research, enabling the client to improve their overall business and performance in the market. We treat each category and each brief as unique .Our research design is based on individual marketing needs. Our recommendations are always focused on solving marketing problems by providing straight ,clear and strategic actionable points. This allows our client to maximize their growth opportunities and be always ahead of their competition. our team of researchers are specially trained in handling B2B,Quantitative,Qualitative and Social research.

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Outsourcing Services

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Provides services to various market research agencies in India and abroad in assisting the agencies by providing support to design proposal, questionnaires,discussion guide ,moderation report writings etc.

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Consulting

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It is designed to help our clients to develop strategies based on market research .It helps them to build effective business strategies and thereby increase sales, market share and profitability.

View Complete Details

Yes I'm interested

Outsourcing

Get Latest Price

Provides services to various market research agencies in India and abroad in assisting the agencies by providing support to design proposal, questionnaires,discussion guide ,moderation report writings etc.

View Complete Details

Yes I'm interested

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