Prismic Reflections

Your logo is the single most important visual tool which serves as a reminder of everything that you are and can do. It is the face of your brand and your identity. Your brand is an amalgam of all the qualities that your business has – the emotions on which it functions; while your identity is a combination of the visual aspects that evoke those emotions from your customers and target market. Your identity is visible in every aspect of your business right from the colours of your office décor to the graphics on your office stationery and advertising. Your logo is the one image or graphic that encompasses your brand and identity and becomes the face of your business.

Your logo needs to convey all that your brand is and Prismic Reflections has a team of experts dedicated to logo and branding services who know just how to achieve that. We begin by understanding your brand – we work towards learning about who you are and what drives you to do what you do. Then, we turn our attention to the expectations of your target audience. Each of your existing and potential customers looks to you to fulfil a particular demand; and your logo is what will attract or push away each potential customer. That is the reason that our team works on each small aspect of your logo until we get the one that is perfectly you.

You can use a brochure for many purposes - advertising of new promotions or products, informing customers of changes in your business or strategies, attaining new customers by spreading information about you and your business, branding and marketing and even meeting competition by maintaining a wider reach. But the brochure you design and use needs to be one that carries your corporate identity perfectly and that appeals to your target market. That is where Prismic Reflections comes in.

Innovative Brochure Designs by Prismic Reflections

Your brochure needs to meet two goals - maintain your corporate identity and attract your customers’ attention. It is these two objectives that Prismic Reflections aims at as we design your brochure. We begin by understanding the purpose that your brochure is expected to serve. With this, we work towards the corporate identity or brand that you wish to portray along with your intended message. By working with you at every step of the design process, we gain an understanding about what you want from your brochure and who your target market is; and this allows us to create the brochure that perfectly suits your requirements.

Our brochure designs:

• Are unique, innovative and creative
• Can be used for multiple purposes such as advertising, business updates and promotion
• Are created along the lines of your brand image and corporate identity
• Are created in line with the expectations of your target market

Prismic Reflections has a team of specialists dedicated to creating brochure designs that work in tandem with your efforts to achieve your organizational goals. We work with our clients to ensure that the process is as efficient as possible and that you get exactly what you are looking for, within the budget and time that you find most comfortable. Your brochure needs to tell your customers about you and your business, it needs to be effective enough to carry out the function of branding for your business. That is the very reason we make your logo design an integral part of the brochure. Your logo is synonymous with your brand and allows your brochure to create enormous brand value.

Like any other graphic design agency, creativity is the underlying rule of the design process at Prismic Reflections. But we combine our creativity with your vision to can provide you with a brochure design that is not only aesthetic and visually pleasing but that your target market would find interestingly informative. We help your customers know the real you and we do it with a unique design that is in line with your brand.

Your corporate identity is the identity by which your business, its ethics, way of working and brand are known. It is a combination of fonts, colours, shapes, figures and other aspects that come together to create one design. This design may have many versions as it is used on various communication media including letterheads, business cards, newsletters and so on. In fact, corporate identity design involves logo design, brochure design, stationery design and even design of your packaging. Some of these designs may use only the logo, others may use text combined with the logo and a third may use only text, but they all share the same aspects that make up the main design. This is what creates a strong sense of association with your brand. 

Consistent and Memorable Corporate Identity Designs by Prismic Reflections

Prismic Reflections works on creating corporate identity designs with one goal in mind – consistency in branding that leads to higher brand recall. Your corporate identity needs to reflect what your business is, what it does and how it does it; and it needs to do so in a consistent manner so that your branding efforts lead to the recollection of the same name. By understanding the importance of consistency, Prismic Reflections creates a corporate identity design that includes a logo, text for written communication that covers the name, address and any further information needed and the name that can be used with or without other information.

Interactive multimedia presentations have revolutionized the task of promoting business news and events. Presenting information about your business, promotions, offers, achievements and other events to your customers no longer needs to be through the use of long pages of text. In fact, plain text can result in potential and existing customers simply overlooking the information you present because they’re not engaging enough. This is where multimedia presentations come in to turn a previously time consuming process into one that is more efficient and more effective.

Innovative Multimedia Presentation solutions by Prismic Reflections

Prismic Reflections offers multimedia and CD presentation solutions to fit every purpose. Our presentations are a combination of text, audio, images and videos which work towards creating an entire experience for the viewer. The multimedia presentations that we provide are created with your corporate identity, brand and target viewer at their core, making the presentations an added asset to your branding strategy. We aim to create presentations that fulfil the aim of popularizing your brand identity while providing accurate and pertinent information to your customers.

The best part about our multimedia and CD presentations is that they fulfil multiple purposes, including, but not limited to:

• Advertising new promotions and offers on websites
• Presenting information to existing and potential customers at business conferences
• Teaching classes at schools and colleges
• Advertising your business at exhibitions
• Imparting training to new employees
• Keeping your customers updated through online and electronic brochures

Creative motion design, or motion graphic design as it is otherwise known, can be understood simply as the use of graphic design in motion. One of the most effective ways to impart information on your website, at presentations, through newsletters and other forms of communication is by the use of infographics. These graphics or images creatively depict information that is of interest to the target reader; and with its creative design, garner greater attention. Creative motion design takes this practice to use infographics a step further by incorporating motion design, including animation, audio and motion, to create a final visual clip similar to that of a film or video.

Prismic Reflections offers motion graphic design solutions with a creative twist

The use of creative motion design should be done selectively and effectively. Motion graphic design, if used in excess, can be counterproductive due to being too flashy. Prismic Reflections works with you to create a strategy that focuses on those aspects of these media that can be most effective through the use of motion graphic design.

First, our team of graphic designers understands the purpose and medium of communication that you desire. Following this, we turn our attention to the target viewers so as to create a motion graphic design that your customers would find interesting and would like to view. We work with our clients to ensure that the motion design that we create perfectly encompasses the information they desire to communicate as well as being suited to the medium of communication; and we do all of this keeping your target customer and viewer in mind. Creative motion design includes the following aspects in creating a final product:

Collateral marketing and advertising is central to becoming a brand that your customers remember at all times. Being the first name that your customers recall when the need arises requires you to create a physical and online presence that is hard to miss and easy to remember. This calls for effective branding and innovative collateral advertising designs such as those offered by Prismic Reflections.

Comprehensive Collateral Design service by Prismic Reflections

Prismic Reflections understands your need to stay in the minds of your customers at all times. In the present, highly competitive world, customers often choose to go with businesses that they can recall instantly. Being the brand that customers always remember keeps you one step ahead of the competition. But this requires an online and physical presence that is not only catchy, but that brings your customers’ attention to you.

Prismic Reflections offers collateral design services that begin with you and end with your customers. We build our designs around your corporate identity and brand, ensuring that every medium of communication carries the same attributes that you wish for your customers to see. This means that your branding is consistent and your collateral advertising is in line with your brand. Some of the many aspects that our collateral design services cover are:

It is not always easy for businesses to maintain consistency in their branding efforts. But, from a customer’s point of view, consistency is pivotal to brand retention. When your logo, brand name, newsletters, stationery, banners, advertisements and all other marketing communication incorporate the same colors, shapes, fonts and styles, it creates a consistent brand image that customers can easily recall. Consistent branding is effective branding, leading to greater identity and brand recall. However, many businesses get caught up in their branding, marketing and advertising efforts which, at some point, can become overwhelming. This can move your focus onto the implementation of your branding rather than the consistency of it. Prismic Reflections offers brand style guide services that ensure that you never lose focus or consistency in your branding.

Comprehensive Brand Style Guide Creation from Prismic Reflections

Brand style guide creation refers to the creation of a manual that covers all the specifications of your brand. A branding manual becomes a quick reference for every branding need and provides inputs that allow you to implement any advertising with consistent branding. Brand style guides are an integral part of every successful organization that is a leader in its industry. Through the use of the particulars within your brand manual, you can become the organization whose consistent branding results in quick brand recognition and recall. Simply put, your consistent branding doesn’t give customers the opportunity to forget about you.

A brand manual contains, among others, the following details:

• The mission and vision of your business
• The market to which your products appeal
• The emotions and principles with which your organization and brand is associated
• The products and services that you offer
• Detailed description of your logo
• Colours, fonts and shapes used in your logo
• Colours, fonts and styles used in your name
• Colours, fonts and styles used while printing any additional information about your business

Print advertising remains a prominent part of every business’ marketing plans. Online advertising has grown steadily, but print advertising is a long way from being obsolete. As a result, your print advertisements are not only competing with those of your competitors’, but also with online advertising in general. Prismic Reflections offers design services for print advertising that aim at garnering increased reach and customer interest.

New Graphic Designs for traditional print advertising by Prismic Reflections

The team of passionate graphic designers at Prismic Reflections knows that advertising through print media is as important as online advertising. In fact, we understand that print advertising in today's competitive world is excessively challenging. It is with this understanding that we offer print graphic design services that allow your advertising to reach your customers easily, efficiently and effectively, giving you better returns.

Some of the print advertising options that we can design for you include:

• Brochures
• Advertising in magazines
• Advertising in newspapers
• Post cards and newsletters used in direct mail
• Flyers that promote new products, offers, events and more
• Company magazines and editorials

Prismic Reflections works on its print graphic designs with one goal in mind – get the maximum number of existing and potential customers to learn about your business. We keep all our designing within the framework of your established or desired brand image and corporate identity. We provide designs that are carefully created after gaining an in-depth understanding of the expectations, like and dislikes of your customers. By keeping you updated about the entire design process as it progresses, we create print media graphic designs are informative and that make your customers stand up and take notice.