Prismic Reflections

Every business wants to be on the first page of online search results – because that’s about how far customers will look. But trying to get on the first or second page of the results calls for Search Engine Optimization, a process through which your website can become more prominent in the eyes of search engines. SEO is the amalgamation of many tools and its correct application can take your website from the middle of the list to the top, giving you great online promotion that keeps you right in front of the customer. 

Effective SEO Services by Prismic Reflections

Your logo needs to convey all that your brand is and Prismic Reflections has a team of experts dedicated to logo and branding services who know just how to achieve that. We begin by understanding your brand – we work towards learning about who you are and what drives you to do what you do. Then, we turn our attention to the expectations of your target audience. Each of your existing and potential customers looks to you to fulfil a particular demand; and your logo is what will attract or push away each potential customer. That is the reason that our team works on each small aspect of your logo until we get the one that is perfectly you.

SEO, although excessively important, can only be effective when applied correctly. A mix of SEO tools that work for one business may not work for another. Your search engine optimization needs are unique and dependent on your industry and business; and like other marketing, your internet marketing strategy needs to be specific to these needs. This means that you need specialists who can understand you and subsequently create the mix of SEO tools that is most suited to you. That is where Prismic Reflections comes in.

Our team of SEO specialists keep themselves updated on all recent developments in SEO and in various industries. This helps us to know the exact conditions that you face and work in, right from the moment that you come to us. We complement this knowledge by understanding the vision and mission of your business. With a clear understanding of you and your business as well as the industry you are in and the needs and expectations of your customers, we strategize the most optimum SEO mix for you. Some of the tools that we use most commonly are:

• Use of keywords without keyword stuffing
• URL normalization
• Cross linking to ensure that the pages of your website are linked appropriately
• Meta tags that are within the design and that are within acceptable search engine standards
• In line with Google PANDA, ensuring that your site is optimized as a whole and not as individual pages
• In line with Google PENGUIN, ensuring that your site is optimized with acceptable white hat SEO tools
• 301 redirects
• SMO or social media optimization which involves gaining higher traffic through the use of social sites and tools
• PPC or Pay Per Click which involves bringing your website to viewers’ notice when they search for related content

The SEO strategy that we create is dedicated to you and your needs and is intended to increase traffic to your site. Combing the latest tools that are most effective for your business, our SEO services ensure that your online promotion is not only strong, but also long lasting. It doesn’t matter whether you’re a new or established business, whether you are a small or global establishment and whether your customer base is local or international – Prismic Reflections works with you to tailor make your perfect SEO and internet marketing mix.

Social media optimization is the practice of generating awareness and spreading information about a particular brand, a new or old product and even an event through the use of social media. Social media optimization is pivotal in creating widespread brand knowledge for your business. But social media optimization needs to be done selectively and in response to your business and customers’ needs. That is what drives Prismic Reflections to create social media optimization strategies that are unique to you, your business, your brand and your customers. 

Two-fold social media optimization services by Prismic Reflections

The team of marketing and SMO experts at Prismic Reflections knows that your goals are different from that of other businesses. We also understand the need to create SMO strategies that work to promote the identity and brand that you wish to publicize. That is why Prismic Reflections works with you at all times to create an SMO strategy that fulfills your marketing goals and that creates awareness about your brand within your target market.

We make social media optimization a part of your branding strategy through two methods. First, we make your online presence one that is conducive to social media optimization. Similar to search engine optimization, SMO needs to be incorporated into the very design of your web content. This enables your website to attract more visitors through SMO and makes the entire process of using social media as a marketing tool easier and more effective.

The second aspect of effective SMO is the apt use of social tools such as RSS feeds, text and video blogs, social networking sites and social news amongst others. One of the most popular aspects of SMO is the use of social networking sites like Facebook and Twitter. Keeping this in mind, Prismic Reflections incorporates, as part of your SMO strategy, the following tools:

• Creation of Facebook campaigns that publicize your brand, any news and any upcoming events
• Facebook page customization to increase effectiveness and reduce effort of maintaining your Facebook page
• YouTube channel customization which gives you a way to keep in touch with your customers and keep them updated with all desired news
• Creation of a presence on websites such as Yelp, Foursquare and Google Places that allows customers to further publicize their association with your brand
• Creation of a social media brand management strategy which includes branding through various social networking sites

Through its two-fold method, Prismic Reflections creates a complete social media optimization strategy which encapsulates your business goals, aims and vision and the expectations of your customers. Our SMO strategies are created with one goal in mind – to keep you in your customers’ thoughts at all times, giving you and your brand the strong recall value you desire.

Search Engine Marketing is another tool available to businesses who desire to extend the reach and popularity of their online presence. Search engine optimization, in fact, is one of the aspects of search engine marketing which is a much broader concept and includes all paid and unpaid methods to increase traffic to one’s site. Today, however, SEM focuses more on the paid form of gaining a high search engine ranking. This results in the need for an SEM strategy that is effective and that gives you a high return on investment. Keeping in mind the fact that SEM is an investment for you, Prismic Reflections works at creating an SEM strategy that is highly effective and that maximises your returns. 

Search engine marketing services by Prismic Reflections

Prismic Reflections knows that you need an SEM strategy that is unique to your business and that is catered to meeting your goals. Additionally, you desire an SEM strategy that enables you to reach potential customers when a need that you can fulfil arises. Some of the tools that find a part to play in the SEM strategy we design for you include:

• Pay per click at a flat rate
• Pay per click on the basis of bids
• Google AdWords
• Bing AdWords
• Search engine advertisements

The tools that would be most beneficial to you would be dependent on the nature of your business, your product offering and the tendencies of your customers while interacting with search engines. Pay per click works by displaying the short adverts that describe your product when potential customers search for related services. Commonly used by many companies, pay per click allows you to come up in the results of many searches that are related to you and your product.