Paper Printing And Distribution Advertising on Mahanagar Gas Limited Bills, in Mumbai

OOH Hoardings - Outdoor advertising has been a powerful communication and advertising medium since ages. The medium promises mass reach and visibility like no other electronic advertising mediums. Pacing up with modern times of internet and technology even outdoor advertising is making a shift from static to digital but the change is penetrating the Indian market slowly and steadily. Outdoor advertising remain a crucial media mix when designing an impactful advertising campaign. Currently, outdoor advertising market is worth INR 3085 crore in India.

Airport Branding - Airport advertising is the term coined to define advertising activities that aim at promoting a product or a service either in the periphery of airport, inside the airport or in the flights. Airport advertising is relatively new in comparison to other traditional means of advertising such television, radio or print. The novelty of the medium makes it more attention grabbing. The significance of airport advertising has paced in the matter of few years for the fact that the airport traffic has increased drastically. The increased airport traffic can be credited to cheaper flights, promotional offers and discounts by travel & tourism companies, need for safe, comfortable and quick travel.

Office Space Advertising - Technology and innovation has seeped into our daily lives, making it better and easier. Not only gadgets but even the commercial and residential buildings too have been highly impacted by cutting edge technology of modern times. Office spaces or building are no more isolated buildings with mundane outlook but today the commercial buildings are highly innovative with state of the art architect infused with modern amenities. The real estate developers have modified the office space building into well organised, spacious and modern work spaces. These are high rise building with multi-floors that accommodate offices of different companies under one big roof. The modern office spaces aims at hassle free co-working environment.

• Food court area: Most of the malls have eating outlets at the top floor of the mall. This area has ample seating arrangement where the audience can sit, eat and spend quality time with family or friends. Any brand advertised here will receive maximum audience attention as the customers are either waiting for their order or are enjoying the food.

• Cinema hall advertising: Multi-screen theatres are major attraction of any mall. Movie theatres are core crowd pullers for malls therefore cinema hall branding plays crucial role in tuning movie watchers into potential buyers. The advertisers can either choose on-screen advertising or off-screen advertising such as posters, washroom ads, lobby ads etc to capture target audience in the theatre area.

• Facade advertising: Facade advertising stands for huge size ads that are displayed on the exterior side of the malls. They are displayed usually to catch the eyes of the passer by who are crossing the mall in their cars or any other vehicle. These ads are of huge size and cover up a significant area of mall's exterior walls.

Car Advertising in India -

Advertisement and branding have been the need of business since ages. Advertisers have always been looking for new and innovative means of showcasing their products and services in order to reach masses and increase the brand visibility.

Car Advertising in India is the latest addition in this continuous quest for OOH advertising medium across India.

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