What we preach is not what we practiced ! Even a little more than a decade back,a business buyer’s primary source of information was us - the sales guys - travelling from one country to the other, with brochures and product demos in a drive.
The ‘art’ of meeting the business buyer’s requirements was the key to meet our revenue targets. But now, things have changed…and how!
The buyer is definitely more knowledgeable. He has researched out his options before his first chat(video)... He would rather have multiple smaller expenses under Opex than large ones under Capex... He doesn't do a reference site visit in many cases, he checks out your reviews on the social media... Even product delivery is over the web...
The sales organisation have become savvier and reliance on the 'art' has reduced. And we believe, it will only get more scientific… With this vision we instituted gosonix™ - to bring forth our collective hands-on sales learning in 100+ countries from services to products (both on-premise to SaaS); partner-led to direct sales;field sales to inside sales...
gosonixTM is sales strategy consulting firm which counsels organizations on their key strategic sales and marketing issues. With tools, technology and best practice sales processes and global network of professional’s, gosonixTM can positively impact your business across various stages of your PLC.gosonixTM equips, enables and enhances the productivity and predictability of your sales organization
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