Industry Overview
Product Design courses at ARCH ranges from crafts and accessories, to furniture. In the Indian product industry, there is a fine balance between the application of mechanisation and hand-crafted skills, the latter giving each produced artefact a unique quality and value. The industry now thrives in the export arena, and designers who are articulate and aware of world tastes and trends are in great demand to understand the buyer and their needs and hence must be able to deliver appropriate design concepts and solutions.
Craft and accessories is a product industry which generates significant employment; products have an endless variety of uses. The product designers' role is not only designing but developing a strategy for developing the economy with new ranges of utility handmade and machine-made products suitable for contemporary lifestyles.
Course Content
The programme is intended to innovatively integrate Indian Crafts with contemporary design practice. The curriculum focuses on all stages and activities involved in the creation of a new product, controlling the creative process from inception to realisation – from design concept to marketing.
Learners are guided to consider the utilitarian and creative principles of craft and accessory design. They are encouraged to develop an understanding of how the attitudes of designers, craftsmen, makers and end-users influence the appearance and function of design solutions.
Students are guided to independently research and experiment with media, materials and practical techniques to develop an understanding of a wide range of appropriate materials, manufacturing and finishing techniques and processes, alongside the traditional methods used in craft.
Curriculum
Year 1 Foundation Studies In Craft And Accessory Design
First year supports students in gaining fundamental knowledge and skills in design.
Additional Stream Specific Foundation Inputs from 2nd Semester onwards. English Communication, General Hindi, Environmental Studies, Elementary Computer Application.
History of Art & Design, Fundamental of Design, Visualisation & Drawing Techniques, Material Studies, Design Principles, Design Method.
Year 2 Developing Craft And Accessory Design Knowledge & Skills
Second year builds upon students' knowledge and skills in Craft & Accessory Design.
History of World Craft, History of Indian Craft, Terracotta Craft, Lac Craft, Fashion &:Textile Material Understanding, Leather Craft, Computer Aided Design - Auto CAD.
Year 3 Specialised Projects And In-Depth Research
Third year includes ARCH curriculum which advances students' knowledge and skills in Design for the Handicraft Industry.
Professional Practice, Wood in Art & Design, Ceramic Design, Glass in Art & Design, Light Metal in Art & Design, Virtual Prototyping 3DS MAX.
Optional subjects: Product Photography, Fashion Accessory, Visual Merchandising, E-Commerce for Product Life Style.