BA Fashion Design Course

Industry Overview
A report on the Indian Fashion Industry recently stated that this Industry can increase from its net worth of Rs 200 crore to Rs 1,000 crore in the next five to ten years. Currently, the worldwide market for designer wear is $35 billion, with 9% growth rate. And the Indian fashion industry is only creating hardly 0.1% of the international industry's net worth.

In an analysis of ASSOCHAM on "Indian Fashion Industry", it was further revealed that the Indian fashion industry accounts for barely 0.2 % of the international industry's net worth. Currently the market for designer wear is worth Rs 1,62,900 crore and growing at 9.5 % every year.

Since the last decade the Indian fashion industry has moved from the embryonic stage to a blossoming take-off. Fashion designers have contributed immensely to the spread of fashion as a driving force, both among Indian consumers and select segments of Western markets. India can now boast dozens of leading fashion designers, who can match any European fashion designer in their concepts, styles and designs.

India is today recognised as one of the best sourcing destinations for garments, textiles, accessories and finish: it provides a perfect blend of fashion, designs, quality, patterns, textures, colors and finish.

Rajasthan is known the world over for its printed and dyed fabric for the fashion garment industry. Rajasthani prints of Bagru and Sanganer; hand-woven Kota Doria and Khadi in the form of garments, made-ups and textiles have found global fame and recognition. According to the National Skill Development Corporation, the availability of designing and merchandising skills would be crucial for increasing share in export markets and tapping the potential in new markets.

Course Content
In this programme, learners gain knowledge and understanding of the creative potential of fashion-related materials and construction methods and are encouraged to explore widely the appropriate manufacturing processes and finishing techniques.

Students are equipped with the knowledge, attitude and skills to give shape to their creative ideas and to provide a coherent, creative and professional portfolio of work. The programme develops a high-level of competence in controlling the creative process from the birth of the concept to realisation, with a wholistic perspective of the product development process right up to the ‘consumer'.

Learners are introduced to a range of techniques and methods, to produce designer samples to a professional standard. Tutorials enable learners to select and apply the most suitable methods for garment manufacture and will support learners in the development of a unique capsule collection from their own designs and patterns.

The student is provided opportunities to gain live experience through industry interaction and live projects to learn and adopt the best professional practices. The building of interpersonal skills, confidence and competence with oral presentation is encouraged. Learners work individually, with group critiques included to encourage enquiry, debate and evaluation.

In the 3+1 delivery, after the successful completion of Three years at ARCH, the final International degree year (Level 6) is undertaken with a study abroad opportunity at a university/institution with which ARCH or PEARSON has an agreement.