Background & types of products handled

Offering services as a marketing and management consultant. with b.sc., m.b.a.(marketing), having 42 years experience in marketing, sales, administration and general management, handling consumer products, industrial products and services. From the year 1972 till 1989, i.e. for the first 17 years, he worked as sales executive, regional manager, all india sales manager and marketing manager with different companies and gathered valuable hands-on experience of consumer products, industrial products and services. he have travelled widely in india for selling most of these products and services. from the year 1989, i.e for the past 25 years, he is a professional consultant having handled 218 products. e.g. different food products, cutlery, plastic moulded products, aerosols, medical equipments, surgical cotton, i.v. sets, aluminium doors, construction chemicals, training courses, resorts, electrical products, chemicals, valves, process control instruments, printing and packaging machinery and p.v.c. film etc. he can offer consultancy on: - launching new projects/ products from conceptual stage. - national or regional selling. - formulating marketing strategy and sales policy with procedure. - developing pricing structure including trade discount. - appointment of distributors and retailing. - selling to original equipment manufactures and actual users. - devising advertisement campaign, media mix and sales promotion methods. - recruiting/interviewing all types of persons. - training and controlling sales staff. - expansion and diversification. - general management and organization. positions with different institutions: - regd. marketing consultant, small industry service institute, bombay. - honorary marketing consultant of: - maharashtra chamber of commerce. - federation of associations of small industries of india. - all india association of industries. - ex-visiting professor of marketing management, mulund college of commerce, for d.b.m. and dip. in marketing and management courses. he conduct training programmes on field selling and marketing for different companies and in entrepreneurship development programmes of central government, state government and banks etc. Positions with different organizations .

Anil Aradhye is M.B.A.(Marketing) of 1972 batch. For the past 25 years, he has consultancy experience of 218 companies for all types of Consumer Products, Industrial Products & Services. Prior to starting consultancy, he worked in eight different companies from 1972 (after MBA) to 1989 as Sales Executive, Regional Manager (3 companies) & All India Sales & Marketing Manager (3 companies) for a wide range of products.

The range of products handled is : ▪ FMCG (Fast Moving Consumer Goods) ▪ Consumer Durables ▪ Industrial Consumables ▪ Capital Machinery & Equipments ▪ Building & Construction related Products ▪ Services He has travelled very widely in India for business development of each company, that he worked for.