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Basmati rice seems to be cultivated in the Indian subcontinent for centuries. Basmati rice is mentioned as early as in 1766 in Heer Ranjha. It was introduced to the Middle East and Central Asia by Arab and Muslim Indian traders. It has a special place due to its unmatched quality characters and aroma worldwide. Basmati comes from ‘Bas in Hindi language means ‘aroma’ and ‘Mati’ means ‘full of’ hence the word means full of aroma. It is different from other varieties of rice due to its aroma and elongation post cooling that is almost twice the original length. Best Basmati is produced in Himalayan foothills. The earliest remains of cultivated rice in the sub-continent have been found in the north and west and date from around 2000 BC. Some says that the word rice is derived from the Tamil word arisi. In India there is a saying that grains of rice should be like two brothers, close but not stuck together. Rice is often directly associated with prosperity and fertility; hence there is the custom of throwing rice at newlyweds. In India, rice is always the first food offered to the babies when they start eating solids or to husband by his new bride, to ensure they will have children. Typically, basmati becomes richer in its aroma, flavour and fluffiness as it ages. It can be stored well up to 10 years. Basmati rice is non-sticky unlike other rice varieties owing to its amylose content. One cup of basmati rice contains about 200 calories and is almost completely fat free. It provides about 15 percent of the recommended daily intake of carbohydrates and 4.3 grams of protein. Rice is a complex carbohydrate, an important part of the human diet, used to fuel the body. Complex carbohydrates are stored in muscles and released as energy when needed. Nutritionists recommend that over half the calories we consume should come from complex carbohydrates. Rice protein, when compared to that of other grains, is considered one of the highest quality proteins. It has all eight of the essential amino acids, necessary building blocks for strong muscles. Rice is also a good source of other essential nutrients - thiamin, riboflavin, niacin, phosphorus, iron, and potassium. It has no fat, no cholesterol and no sodium.
|Packaging Size||1 kg|
|Country of Origin||Made in India|
Jajoo Enterprises is one of the leading manufacturer, wholesaler, and exporter of Holi Colors, Solvent Soluble Dyes, Fluorescent Pigments, and High Performance Pigments. In our product line, we offer Holi Colours under the brand name “Jhilmil Holi Colours”, Corporate gifts for Holi Festival and other promotional Holi gifts and hampers as per customers demand and convenience. We also provide Inner Holi Colour Pouch, Standard Colour box, Printed Pouches, Sumo pack of Colours and Customized color boxes. Our mission is to provide safe and natural Holi Colours with unique quality and at a competitive price.
We at Jajoo Enterprises are supported by an expert team of professionals to carry out manufacturing, supplying and exporting. Our team comprises of highly experienced workers, quality controllers, research & development, warehousing & packaging personnel’s, logistic personnel’s and sales & marketing personnels. Our quality controllers conduct various stringent tests on the products to offer a flawless product range to our respected customers. All the team members work in coordination to best serve our customers need and achieve the goal of the organization.
301/2396, Motilal Nagar, No. 2
Mumbai - 400104, Maharashtra, India
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