SPAG Asia’s interdisciplinary teams develop holistic brand experiences that go a long way in creating meaningful relationships between the brand and its intended audiences. This is made possible through a well-rounded approach comprising of developing powerful brand insights and in turn translating them into creative inputs as well as an implementable strategy. Our Branding services include:
A brand’s identity goes far beyond its logo, its corporate website or just its look and feel. At SPAG Asia, we believe that a brand’s visual identity is much more than just a design and encapsulates its vision and core values. It is a successful marriage of form and function that enables brands to stand the test of time. The key principle driving development of brand identity at SPAG Asia is that it should reflect the brand’s culture and rich emotional character. The following processes, therefore, make for the development of a cohesive brand identity:
The above ensures that the brand identity so developed, is not just reflective of brand values but also inspires action.
At SPAG Asia, we believe that creative ideas need to be developed through a rigorous process that involves creative brainstorming as well as a sound strategic understanding. It is here that our multi disciplinary teams work together to create implementable ideas that stand the test of a highly complex and dynamic environment. We strongly believe that creative ideation is as much a science as an art. It is the successful interplay of creative thinking and strategic insights into the brand that lead to generation of big ideasthat ultimately translate into enjoyable brand experiences.
A 360 degree view of the brand enables us at SPAG to develop ideas that are platform agnostic. Our expertise, therefore, lies in developing the following, with equal proficiency:
Experiential Marketing Opportunities and more
While it is important to be heard in a highly crowded marketplace, it is even more important that the brand speaks in a cohesive voice that makes the desired impact on the target audience. This assumes further importance as there is awhole body of brand communication that happens over mediums such as the company website, advertisements, brochures, communication by employees and more.
It is here that SPAG Asia steps in to give your brand a strong voice that best encapsulates the brand’s essence. A good place to start is the identification of the brand’s core principles basis a 360-degree understanding of the Brand:
What is the brand’s USP vis-à-vis competition?
How is the brand USP communicated to the target audience?
Does the brand deliver what it promises?
How does the target audience receive the brand message?
Not only does SPAG Asia’s Brand Messaging service help the brand acquire a strong voice that makes an impact with the target audience, it also ensures a consistency in communication that resonates with all business constituents.