Center Fresh, the flagship brand of Perfetti Van Melle''s was launched in 1994. It was the first liquid filled chewing gum which has tantalized the taste buds of millions of Indians and is a house hold name today. Over the years, Center fresh has grown to become the largest selling gum brand in India.
It is available in Spearmint, peppermint and Sweet mint flavors and in the Re 1 mono and 5 pcs Rs 6 stick.
Perfetti van Melle is a private owned company, producing and distrubuting candies and chewing gums in more than 130 countries worldwide. The company was established in March 2001 through the merger of Perfetti S.p.A. and Van Melle NV.
In July 2006 the group acquired the Spanish company Chupa Chups, thus strengthening its position as the third largest confectionery (sugar confectionery + gum) Group in the world, and becoming the first player in the global sugar confectionery market. It is now the third largest confectionery group in the world, and the first to be present in the main Asian markets.
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