Fresh seafood is always better than frozen right? Wrong. We, in general, are under the impression of fresh being better, healthier and cleaner compared to the frozen food. In reality, we are wrong. Being one of the leading manufacturer and exporter of frozen seafood, following are some of the facts you need to know while choosing frozen over fresh. It’s a well-known fact that fish begins to decompose soon after their caught. To stop it from decaying, fish needs to be kept at a certain temperature till it is finally cooked. “Fish is the only food that is considered spoiled once it smells like what it is.”- P. J. O'Rourke. A lot of us have an idea about this, but to those who don’t, the freshness of the fish is usually given out by the way it smells during cooking. So if there’s an odor, you know your fish is not fresh. Fish that is frozen at industries, within hours of its catch, is always maintained at lower temperatures, retaining its nutrients, quality and texture, thereby keeping it fresh for a longer time. When you buy fish from local fish vendors, there is no guarantee that the fish maybe that days catch, as it is difficult for them to maintain sub-zero temperatures. These vendors rarely have the facilities required for maintaining the cold chain. Keeping fish in the open causes enzymes to start acting on them. We do witness these sights while buying fish. Life of fresh fish is anywhere between 3 to 10 days if maintained at 0 deg C. Life of frozen fish is about 18 months when stored at a temperature of -18 deg C. Freezing fish effectively stops the decomposition process, retaining all of its nutrients, taste, texture and quality till the time it is cooked. Storing fresh fish can be a hassle at times, as it needs to be consumed as a whole before going stale. Frozen fish on the other hand can be used as and when required and in the quantity that a recipe demands. Fresh fish is also subjected to seasonal availability where as frozen fish is available through the year where as the availability of fresh fish depends on the season. When you buy frozen fish from Percept Foods, you are assured of the freshness of the fish, as Percept Foods is committed to maintain the cold chain supply, right from the time of catch to your home, full of nutrients and with delicious aroma!