Consumer Behavior Research Services

Corporations across the world are making huge investments to gain an insight into the consumer's mind. Billions of dollars are spent to conduct researches that may throw light on the psychology of how consumers think, feel, reason, and select between different alternatives, how they are influenced by their environment and how they behave while shopping and making other marketing decisions. Our in-depth research tools and techniques benefit small and large companies alike in gaining knowledge of such paramount importance. We also perform perceptual mapping of our clients' products using techniques like mall intercepts and focus group interviews. This practice essentially portrays the current positioning of a product and thus helps in enhancing the brand value to the end customers, increasing the consumer base. The services can be outlined as under:
- Measuring customer satisfaction

- Customer perception and attitude
* Psycho graphic and demographic profiling of consumer segments