Cotton
Cotton is a soft, fluffy staple fiber that grows in a boll, or protective capsule. The fiber is most often spun into yarn or thread and used to make a soft, breathable textile.The plant is a shrub native to tropical and subtropical regions around the world, including the Americas, Africa, and India Genetically modified (GM) cotton was developed to reduce the heavy reliance on pesticides. In India GM cotton acreage grew at a rapid rate, increasing from 50, 000 hectares in 2002 to 13 million hectares in 2012 covering more than 90% of the cultivated area. However, GM cotton in India still allows for many opportunities for agrochemicals – mainly Weedicides and Insecticides for Sucking Pests. Dhanuka has a good product portfolio to enhance the productivity of the Cotton/Narma is attacked by a large number of insect-pests and diseaeses due to which its quality and production is severely affected. Dhanuka Group offers eco-friendly products for farmers for gettinghealthy crop, high production and profitability.
Dhanuka Agritech Ltd. (Formally Known N.M.Ltd.)
Product Details
Company Details
Product Description
Cotton is a soft, fluffy staple fiber that grows in a boll, or protective capsule. The fiber is most often spun into yarn or thread and used to make a soft, breathable textile.The plant is a shrub native to tropical and subtropical regions around the world, including the Americas, Africa, and India
Genetically modified (GM) cotton was developed to reduce the heavy reliance on pesticides. In India GM cotton acreage grew at a rapid rate, increasing from 50,000 hectares in 2002 to 13 million hectares in 2012 covering more than 90% of the cultivated area. However, GM cotton in India still allows for many opportunities for agrochemicals – mainly Weedicides and Insecticides for Sucking Pests. Dhanuka has a good product portfolio to enhance the productivity of the Cotton/Narma is attacked by a large number of insect-pests and diseaeses due to which its quality and production is severely affected. Dhanuka Group offers eco-friendly products for farmers for gettinghealthy crop, high production and profitability.About the Company
Dhanuka Agritech Limited is engaged in manufacturing a wide range of pesticides covering herbicides/weedicides, insecticides, fungicides, miticides, plant growth regulators / stimulants in various forms – liquid, dust, powder and granules and reaching out to more than 10 million farmers. The Company has a pan-India presence through its marketing offices in all major states in India, with a network of more than 7,500 distributors/ dealers selling to over 70,000 retailers across India. The Company has technical tie-ups with 3 US & 5 Japanese companies. The Company is managed by a good blend of both experienced and young team. The founding promoters, Mr. R.G. Agarwal and Mr. M.K. Dhanuka oversee the whole operations as the Chairman and Managing Director respectively and have been involved with the Company since inception (for more than 25 years). They are ably supported by team of young professionals including Mr. Rahul Dhanuka, Director (Marketing), Mr. Mridul Dhanuka, Director (Operations) and Mr. Harsh Dhanuka, SGM (Marketing) The Company has three manufacturing units located at Gurgaon (Haryana), Sanand (Gujarat) and Udhampur (J&K). More than half of the Company's sales comprise of speciality molecules and the remaining comprises of generics. The product having highest turnover is Targa Super and is in technical tie-up with Nissan Chemical Industries Ltd., Japan.
The target customers of Dhanuka are farmers, planters and pest control operators. Growth drivers would be the potential to intensify the marketing network and reach the country’s interiors, increased farm income due to increase in MSP, increased awareness in rural India about usage and cost-benefit tradeoff of pesticides, edge over the competitors in the diverse product range and widespread market reach, increased customer base, innovative marketing strategies and technical tie-ups. The Company keeps adding new products every year and entering into new technical collaborations.Dhanuka has an aggressive marketing strategy with a sales team of more than 500 full time employees and more than 1,000 Dhanuka Doctors. For getting best results, it is very important to have knowledge about using the right product in right quantity at the right time. For this, the Company conducts training programs for farmers by giving product demonstrations, providing technical advice on right use of products and about specific crop related problems at their door-step through Dhanuka Doctors. The Company has mobile soil and water testing laboratories in Public Private Partnership. Dhanuka has 83 brands and keeps adding new brands every year. The Company has a wide range of pesticides to protect from most of the pests, insects, diseases that affect crops and these products are used in all major crops produced in our country.
Seller Contact Details
14th Floor, Building 5a, Dlf Cyber City, Face 3, Gurgaon - 122002, Haryana, India
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