The bedrock of our approach towards any integrated marketing program, research and data analytics is woven within every campaign proposal that we deliver. Rationale will include secondary research that is relevant, analysed and shared in most cases but basis need, we also initiate primary surveys to arrive at fool proof conceptual plans. So lets assume you wish to create branded content on TV in the News genre. Our research would start with what your product is, who consumes it and when, demographics, who in our TG watches news & when, what kind of branded content would interest them and why, what is the viewership of the time slot we propose etc etc. After this, the ideation begins. Of course, rigid processes are also applied to data collation and analysis during execution and tracking of every campaign, irrespective of platform.