Hindalco produces di-ammonium phosphate (DAP) fertiliser. It is the most popular phosphatic fertiliser because of its high nutrient content and good physical properties. The composition of DAP is 18% Nitrogen and P2O5 46%. Within the same facility, Hindalco can also produce nitrogen phosphorus potassium (NPK) complexes as value-added downstream products. It can manufacture NPK complexes such as 10:26:26, 12:32:16 and 20:20:0. Hindalco’s DAP plant went on-stream in the year 2000, and has a capacity of 400,000 TPA.
Phosphoric acid is produced at Hindalco’s phosphoric acid plant by the chemical reaction of sulphuric acid (generated as by-product from copper smelting process) and rock phosphate (imported). At the DAP plant, phosphoric acid and ammonia are reacted to form DAP. Imported potash is used to produce the NPK complexes.
The products are marketed under the well-known brand Birla Balwan, a name that commands preference among the farmers of Gujarat, Maharashtra, Rajasthan, Madhya Pradesh, Chhattisgarh, Haryana and Punjab, through a vast, established network of dealers, retailers and C&F agents. Operations are carried out through both private and institutional distribution channels. The products are packed in gusseted Lyril-green 50kg PP bags, and are transported to various destinations by rail and road, stored and then delivered to dealers, retailers, co-operative societies, and other customers in various marketing regions.
The customers are serviced through an experienced and qualified marketing team across all the seven states. Marketing, service-related activities, and farmer/retailer meets are regularly held at customers’ locations by well-trained field personnel.
Birla Phospho Gypsum is marketed in the agricultural field as a soil conditioner. The product contains 15-17 % sulphur, 20-22 % calcium and 1 % of P2O5. It is an economical input that adds nutrients to the soil and enhances its productivity, improvement and crop growth. Birla Phospho Gypsum is available in loose form, bulk and also in bags for convenience of handling and storage.
The popular brand, Birla Vishwas, caters to the market of diversified agricultural inputs.