"Herbal/Traditional Products in Romania" is now available at Ayurleaf Herbals Store's
Herbal/traditional self-treating remedies are increasingly popular in Romania, due to consumers' increasing awareness about the possible harming effects of long-term self-medication using standard OTC drugs. Value sales of herbal/traditional products experienced double-digit growth in every year of the review period. In 2013, value growth reached 14%, after a 20% rise in 2012. The performance of herbal/traditional products, not surprisingly, has surpassed the performance of overall consumer health. Competitive Landscape Hofigal SA moved up into the third strongest position in herbal/traditional products in 2013 (6% value share), thanks to its strong presence in herbal/traditional dietary supplements and herbal/traditional cough, cold and allergy (hay fever) remedies. Societatea Nationala Plafar SA (5% value share in 2013) also has a strong presence in value sales of herbal/traditional products and is an important player in herbal/traditional medicinal teas and herbal/traditional tonics and bottled nutritive drinks as well.
Year of Establishment2009
Legal Status of FirmPartnership firm (unregistered)
Nature of BusinessManufacturer
Number of Employees26 to 50 People
Annual TurnoverRs. 50 - 100 Crore
IndiaMART Member SinceSep 2010
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