Hoardings

MA Advertising Outdoor Solutions (MAOS) now has sole rights for Western, Central and Harbour Railway Wall Branding

MA Advertising Outdoor solutions (MAOS) outbid other agencies in the fray to bag the rights for the inside wall branding of Mumbai's Western Railway line (Churchgate to Virar), Central Railway line (CST TO KALYAN) and Harbor railway line (CST TO MANKURT) ( ie 70 stations in Mumbai)

"It is great deal to win, but we will only consider ourselves to be fully successful once we are able to execute the contract smoothly," says Ankit Dabhi, the proprietor of the M A Advertising Outdoor Solutions.

Eight-year-old Mumbai-based Company, MA Advertising has won the rights to wall branding on Mumbai's railway lines.

Ankkit H Dabhi, proprietor, MA Advertising says, "We have the sole right to display on both sides of the railway track walls. In this case, an advertiser has to pay the display rent and painting charges. Our contract with the Indian Railways is for 36 months and is subject to extension after three years by the authorities."

Dabhi says, "Everyday, approx 7.24 Million people travel by train. And it is no news that trains are, in fact, the lifeline of Mumbai. With these walls, a client can cover audiences from Churchgate to Virar CST to Thane & Mankurt
He shares that the basic rental cost is an affordable Rs 3600 per display per month, for each display of 20ft X 6 ft. Added to this are costs of painting, which is approximately Rs 800 per display. ( Digital painting cost me vary)

Dabhi had set up MA Advertising in 2004 as a local cable advertiser and has been providing outdoor solutions for the last three years. The agency has sole rights to BEST Undertaking's Relief Shelter Sites in Mumbai. It also offers clients hoarding sites and foot-over-bridges amongst other properties. The agency has worked with brands such as Loop Mobile, Fastrack, HCL, JK White Cement, Amul Macho and Speakwell Enterprises.