Info Graphics

Most media houses are concerned about the stagnation of circulation and plummeting readership. A well packaged product is being read, and it directly affects the long-term success and ad rates of newspapers. Although major publications have been featuring infographics for decades, it is only now that there is a shift in the style and type makes content stand out; these days it is common to see a narration through heady mix of graphics that tells a story. 
We conduct 2-4 day workshops for editorial, desk and design teams. All the three teams need to be on the same plane for the successful execution of the final content. Writers need to be trained to think visually, the desk needs to realise the benefits of splicing the story through graphics which embellish the story and designers need to work on layouts with visual elements to get the right balance and aesthetics in place.
Writers are exposed to think visually so that their stories stand out.
The desk team will benefit from understanding how to treat stories with visual inputs and infographics. The process will help them edit with sharp focus on the story and leave parts of the story to be told through graphics and visuals.
Designers will be able to use inforgraphics in the right proportion of the page, with the right type of fonts, colours, visuals and illustrations.
Over two decades of our experience will guide your team to simplify complex information into catchy graphics, without losing editorial or design focus. The biggest advantage of these workshops will be the seamless integration of the graphics and visuals across medium—print, electronic and apps for tablets. The workshops will change the mindset of the entire editorial team and give the final product the necessary look and feel for a satisfied consumer experience