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Integrated Business Management Simulation

Integrated Business Management Simulation

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In the Integrated Business Management simulation, students start a new company that enters the microcomputer industry. The simulation challenges students to make tough decisions in Accounting, Finance, Advanced Marketing, Advanced Manufacturing, Quality Control, Business Partner Negotiations and Profitability Analysis. The market in the game is competitive and fast-paced, the customers are demanding and the competition is
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Njoy Learning Processes Private Limited

Kothrud, Pune, Maharashtra
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Product Description

In the Integrated Business Management simulation, students start a new company that enters the microcomputer industry. The simulation challenges students to make tough decisions in Accounting, Finance, Advanced Marketing, Advanced Manufacturing, Quality Control, Business Partner Negotiations and Profitability Analysis. The market in the game is competitive and fast-paced, the customers are demanding and the competition is working hard to increase their market share.

As the executive team, the students are provided with the seed capital (investment money) to start up their business. They can use this money to build a factory, open sales offices, and design brands. They will invest 1,000,000 in each of the first four quarters. An additional 5,000,000 will become available in quarter 5 from venture capitalists, for a total of 9,000,000.

The executive team has the next 2 years (8 decision periods) to get the company off the ground. Within this time frame, they should become a self-sufficient firm, earning substantial profits from their operations.

Students play against their peers.

Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, asset management, financial risk, manufacturing productivity, human resource management, preparedness for the future and wealth.
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Integrated Business Management Simulation

About the Company

Legal Status of FirmLimited Company (Ltd./Pvt.Ltd.)
Nature of BusinessService Provider
Annual TurnoverUpto Rs. 50 Lakh
IndiaMART Member SinceMay 2014
GST27AAECN1214A1Z7
Built on a robust simulation model and proven teaching methodology that have been refined for more than 20 years. Marketplace Live provides an engaging learning environment with multimedia content and built in tools for real-time team collaboration
The Marketplace Live game scenario revolves around the microcomputer industry, which is in its introductory stage of the product life cycle. The market consists of several international regions. Students form new venture firms, which develop the market. There are no established firms in the market and all teams start out with the same resources to ensure a level playing field.
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Seller Contact Details

Rajkumar Fatate

Office Number 5 Laxman Villa, 2nd Floor, Paud Road
Kothrud
Pune - 411038, Maharashtra, India

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