Juices And Soft Drinks

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Whether it is celebrations at home, at the club, a corporate event or a celebration in the housing society, it is important to provide guests with the right choice of healthy and safe beverages. There is a vast array of branded juice and soft drink options, which include fruit juices, fruit drinks, milk based drinks, carbonated drinks, water and soda based drinks and nectars. During recent times, fruit juices have taken a lead as many consumers prefer these to other beverages. Here are some tips that will help you to select fruit juices and beverages that are healthy and safe to consume:
What are the various fruit drinks available?
In India, many sweetened drinks are marketed on a large scale but out of these some of them are erroneously labelled ‘fruit juice.’ The truth is that many of these drinks have only a small percentage of fruit content, some others contain only fruit flavours; they should actually be called fruit drinks, fruit beverages, fruit nectars or flavoured drinks and not be labelled as ‘fruit juices.’ Here are some facts about fruit drinks you could be unaware of:
- Fruit drinks have 5 -10 percent of fruit content, which could be pulp or juice and could contain added flavour, colour, preservative, sugar and water, etc.
- Carbonated fruit drinks are like fruit drinks, which also contain 5-10 percent of fruit content but with soda.
* Fruit nectars have 20 percent fruit juice content.
* Fruit juices, on the other hand, are composed of 100 percent fruit content, but could either contain added sugar of up to 5 percent or could have no added sugar.
* Fresh juice means that it does not contain any additives, flavours or juices that have undergone a concentration process.
Some juices such as kiwi, lemon, lime, blackcurrant or other sour juice, generally do not have 100 percent juice and are diluted with water and could contain added sugar of up to 20 percent so as to give a desired taste, which will appeal to consumers.

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Food Marketing & Technology India

Sector 63 , Noida, Gautam Budh Nagar, Uttar Pradesh
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Whether it is celebrations at home, at the club, a corporate event or a celebration in the housing society, it is important to provide guests with the right choice of healthy and safe beverages. There is a vast array of branded juice and soft drink options, which include fruit juices, fruit drinks, milk based drinks, carbonated drinks, water and soda based drinks and nectars. During recent times, fruit juices have taken a lead as many consumers prefer these to other beverages.

Here are some tips that will help you to select fruit juices and beverages that are healthy and safe to consume:
What are the various fruit drinks available?

In India, many sweetened drinks are marketed on a large scale but out of these some of them are erroneously labelled ‘fruit juice.' The truth is that many of these drinks have only a small percentage of fruit content, some others contain only fruit flavours; they should actually be called fruit drinks, fruit beverages, fruit nectars or flavoured drinks and not be labelled as ‘fruit juices.' Here are some facts about fruit drinks you could be unaware of:

  • Fruit drinks have 5 -10 percent of fruit content, which could be pulp or juice and could contain added flavour, colour, preservative, sugar and water, etc.
  • Carbonated fruit drinks are like fruit drinks, which also contain 5-10 percent of fruit content but with soda.
  • Fruit nectars have 20 percent fruit juice content.
  • Fruit juices, on the other hand, are composed of 100 percent fruit content, but could either contain added sugar of up to 5 percent or could have no added sugar.
  • Fresh juice means that it does not contain any additives, flavours or juices that have undergone a concentration process.

Some juices such as kiwi, lemon, lime, blackcurrant or other sour juice, generally do not have 100 percent juice and are diluted with water and could contain added sugar of up to 20 percent so as to give a desired taste, which will appeal to consumers.


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IndiaMART Member SinceMar 2014

Welcome to the website of ‘Food Marketing and Technology – India', the premier Indian food technology magazine that focuses on current developments and trends in the food processing industry. The magazine covers the entire spectrum of issues including policy matters, marketing strategies and technological trends, making this monthly journal a one-stop information centre for India’s fast growing food processing industry.

The international issue of the magazine is published from Germany, while the Indian edition is published by Noida UP-based L B Associates Pvt Ltd under an agreement with the parent publisher. The tie-up ensures that Indian readers have access to happenings in the global food processing industry. This includes developments in equipment and processing methods, ingredient innovations, breakthroughs in packaging systems and spotlighting of new technologies.

This comprehensive coverage of the industry has resulted in a loyal readership for ‘Food Marketing and Technology’ among industry insiders. The magazine is popular among executives, researchers, food technologists, product managers, product developers, academicians and marketing experts. Available on subscription, the magazine has developed strong linkages with the industry and is present at all major Indian and most International food events.
Juices And Soft Drinks
Juices And Soft Drinks
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Amit Kumar Gupta

H-108, Sector 63, Sector 63 Noida - 208002, Gautam Budh Nagar, Uttar Pradesh, India

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