As a developing nation, India is viewed as a prospective country for investments and thus is high on the prioritized list of markets for business expansion. However, global companies and organizations trying to establish their brand in the market usually do not possess enough knowledge about the business and political environment to become fully functional. In order to fill in this gap, S.P.A.G. developed ‘MAP’, i.e., market access plan.
MAP applies the principles of assessment on the parameters of risk and benefits to gauge domestic market situation. Further, it identifies influential stakeholders including industry leaders, policy makers and media professionals, and engages with them to both measure and influence the public discourse. MAP helps clients understand the prospective ecosystem and builds the required support system.
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