GfK Nielsen India Pvt.Ltd.

Gurgaon, Haryana
GST- 06AAACO3815A1Z3
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  • Legal Status of Firm

    Limited Company (Ltd./Pvt.Ltd.)

  • Annual Turnover

    Rs. 50 - 100 Crore

  • Indiamart Member Since

    Jan 2012

Marketing Effectiveness Solution Services

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Increased competition, evolving consumer demand, the increasing importance of digital channels, coupled with wavering brand attachment means brands are under constant pressure to remain relevant for consumers. Having a strong brand and being prominent in the consumers mind is more important than ever to reach and maintain strong market share. This demanding and fast-paced environment requires a deeper understanding of your marketing activity to allow you to:
- Develop short term sales and build long-lasting brand impact
- Maximize marketing ROI
- Identify the ideal budget allocation for each channel to maximize impact
- Define your ad potential pre-launch to enhance consumer engagement
Across GfK’s Marketing Effectiveness portfolio, we integrate traditional survey-based data with passive behavior to build leading-edge insights.
Our GfK Marketing Effectiveness business solutions provide a holistic view on your brand, helping you to take actions to maximize the outcome of your marketing and balance between short term sales activations and longer term brand impact. We are working with market insights data, alongside third party data providers to measure the value of your business, and provide actionable recommendations to drive sales uplift.
Furthermore, our solutions enable us to accurately predict the success of advertising before launch, and evaluate the impact of your advertising post campaign. We go beyond traditional advertising to understand the spectrum of all touchpoints, whether paid, unpaid, or earned, to identify actions to improve both touchpoint ROI and long term brand performance. We link sales, promotion and media data to understand and quantify the ROI of your marketing mix and drive maximum efficiency in marketing spend.

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Product Description

Increased competition, evolving consumer demand, the increasing importance of digital channels, coupled with wavering brand attachment means brands are under constant pressure to remain relevant for consumers. Having a strong brand and being prominent in the consumers mind is more important than ever to reach and maintain strong market share. This demanding and fast-paced environment requires a deeper understanding of your marketing activity to allow you to:

  • Develop short term sales and build long-lasting brand impact
  • Maximize marketing ROI
  • Identify the ideal budget allocation for each channel to maximize impact
  • Define your ad potential pre-launch to enhance consumer engagement

Across GfK’s Marketing Effectiveness portfolio, we integrate traditional survey-based data with passive behavior to build leading-edge insights.

Our GfK Marketing Effectiveness business solutions provide a holistic view on your brand, helping you to take actions to maximize the outcome of your marketing and balance between short term sales activations and longer term brand impact. We are working with market insights data, alongside third party data providers to measure the value of your business, and provide actionable recommendations to drive sales uplift.

Furthermore, our solutions enable us to accurately predict the success of advertising before launch, and evaluate the impact of your advertising post campaign. We go beyond traditional advertising to understand the spectrum of all touchpoints, whether paid, unpaid, or earned, to identify actions to improve both touchpoint ROI and long term brand performance. We link sales, promotion and media data to understand and quantify the ROI of your marketing mix and drive maximum efficiency in marketing spend.  


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Marketing Effectiveness Solution Services

About the Company

Legal Status of FirmLimited Company (Ltd./Pvt.Ltd.)
Nature of BusinessManufacturer
Annual TurnoverRs. 50 - 100 Crore
IndiaMART Member SinceJan 2012
GST06AAACO3815A1Z3

Our clients are businesses around the globe. To make the best possible business decisions every day, they need to know what is happening now – and in the future. They need more than purely descriptive data – business decision makers need actionable recommendations based on advanced analytics.


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Seller Contact Details

Prem Ranjan

7th Floor, Vatika Towers, Block B
Gurgaon - 122003, Haryana, India

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