Marketing Services

As it gets progressively more expensive to acquire customers and cheaper to profile customers, it is clear that marketers have to invest in retaining existing customers and derive more and more value from them. Marketing to existing customers requires an understanding of your customers at an intimate level. Not only do you have to understand the nature of your customer relationship with the brand, but also the unlimited ways you can deepen their relationship with you. How to drive usage. How to reduce attrition and churn. How to increase relationship value. How to cross-sell other products. How to upsize the ticket value. How to add-on other products and services. How to make customers engage better and deeper with your brand. In cases where the moments of interaction are few and far between, how to increase the number of interactions and increase value. Marketing has gone far beyond old school RFM models now. Event based marketing, where marketing communication is triggered by customer interaction, is a good example. Xerago does all this and more. Learn More...