Marketing Video Services

this marketing video was About helping school owners see value in a very intangible service like student assessment, whose results are not immediately visible and measurable.

the client’s Brief involved the need to solve a persistent roadblock that prevented school owners from using their service. We needed to show how assessment improves the quality of a school’s education over a period of months, and hence improves its reputation, and leads to growth.

School owners were not able to see value in spending money on assessing students and teachers, despite explanations from the Sales team during the meeting. Gray Matters wanted a video that acts as a standardized script to be shown to the audience, after which the Sales team would answer questions. Thus the video would function as a key marketing and sales tool for selling the assessment service.