Courses for Marketing Professionals : For Engineering IndustryCourse Structure Description
• This course structure is designed for aspiring and existing marketing professionals from industry • Exposure to core Industry evolution, Growth, Globalisation, Practices, Customer needs, New Technologies, etc. • Topics include an understanding of the Industry classification, Eco system, Industry basics, products, nomenclature along with major emphasis on customer aspects. • Detailed training in Psychometric assessment & Psychometric analyst Certification • Include Business Intelligence, Modelling, Planning and forecasting.
Target Audience • This can be learned in the early stages of marketing career. • Student of BBA/MBA with specialization in marketing
The author is a subject matter expert from industry, working in the field for last 15-25 years.
Total duration of course - 350hrs
1.Engineering and Manufacturing Industry • Classification, Current trends, market research, etc.
2. ERP and SAP for Sales and Distribution
3. Business Intelligence • Business Intelligence, Qlikview, Cyrstal Xcelsius, Six Sigma DMAIC and DFSS
4. Psychometric Assessment and Certification • 7 workplace Driver and DISC advance course, etc.
5. Entrepreneurship, Project Mgt, Program Mgt • Business models, Marketing modelling, Financial modelling, Marketing planning, etc.
6. IT for Marketing • Facebook, LinkedIn, YouTube, Tweeter, Blogging, PayPal for Branding and Sales.
7. Graphics, Event and Branding • Creating flyers, Logo, Brochures,Photography, Video shooting, Editing, Survey, roadshow, etc.
8. Soft skills • Communication skills, Time Mgt, Relationship Mgt, MS office, Interview Skills, etc.
9. Sales • Presales Fundamentals - like RFQ responses, Presentations, customer interactions, etc.
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