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Measurement Of Customer Satisfaction
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Measurement Of Customer Satisfaction

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Services Include Sector Assessment
Type of Industry for Research All Industries
Mode of Service Offline
Language English, Hindi, All Languages
Type of Service Provider Individual Consultant , Research Company
Client Type National , International
Research studies have established that one dissatisfied customer will spread the bad word regarding the organization by sharing his experience with atleast 10 other customers, thereby leading to attrition in carefully developed business. Customer satisfaction assessment is the key tool to keep a tab on the customer feedback regarding the product/ service under consideration...
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Market Insight Consultants ( Division Of TMIPL)

Sector 4, Noida, Uttar Pradesh
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Services Include Sector Assessment
Type of Industry for Research All Industries
Mode of Service Offline
Language English, Hindi, All Languages
Type of Service Provider Individual Consultant , Research Company
Client Type National , International

Product Description

Research studies have established that one dissatisfied customer will spread the bad word regarding the organization by sharing his experience with atleast 10 other customers, thereby leading to attrition in carefully developed business. Customer satisfaction assessment is the key tool to keep a tab on the customer feedback regarding the product/ service under consideration and enables the business to attune their offerings with respect to the customer expectations. Customer satisfaction assessment provides key inputs to improve customer relationship management practices across segments and sub-segments of business and builds long term brand loyalty among customers.

Case Study:

A global leader in agricultural harvesting equipment was witnessing a decline in its market share from 90% to 65% in wake of the competition led largely by several local players and to some extent by national and international majors. MIC conducted the customer satisfaction assessment with end users (farmers/ contractors) in all market geographies and brought to the fore that brand has serious gaps in after sales services, particularly in harvest seasons, leading to the customers switching to competition brands and eroding the market share of the leader. In the aftermath of the study, rigorous customer connect initiatives such as customer workshops through dealer network and putting up service camps in target locations which restored the faith of customers in the brand

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Measurement Of Customer Satisfaction

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About us

Year of Establishment2013
Legal Status of FirmPrivate Ltd. Co. Registered under Indian Companies Act 2013
Nature of BusinessService Provider
Number of EmployeesUpto 10 People
Annual Turnover2008-09 Rs. 2-5 Crore Approx.
2009-10 Rs. 2-5 Crore Approx.
2010-11 Rs. 2-5 Crore Approx.
IndiaMART Member SinceNov 2003
Providing international market research services, Market Insight Consultants is one of the leading market research agencies and market research service providers in the business of partnering its clients to help them develop a closer insight into emerging customer and market behavior.

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