Media Relations

Profile Consulting’s communication approach has media relations at its core. Effective media relations are central to disseminating messages to a wider audience. Moreover, the third party endorsement and the credibility that the media brings to bear is not matched by any other medium. Profile Consulting partners with the media in their pursuit of information dissemination in a manner that clients and their viewpoints are optimally covered while media is able to discharge its duty – producing newsworthy articles that are of interest to the readers.

Different media vehicles – business, lifestyle, mainline - write in different ways for a different set of audience. The challenge is to get the right message in the right media. Profile Consulting has a good understanding of the requirements of the diverse needs of the media and has expertise to develop the right message for the right medium.