Media Service

The story goes something like this. 20 years ago when we discovered this seemingly modest, supremely precise wheel of thoughts, we grabbed it with both hands. While going for a spin in the mountains, we met a man and his baby, whom he held with utmost care. We discovered that the man wanted us to intervene, a la Jesus with Moses.
He said, "I've lost my way. Can you help me out?''
"Sure. Where do you want to go?"
"I want to reach people's minds."
"Yeah, let's explore the psychological terrain of people's minds with our bicycles. Surprised, he asked "Man, why ain't you in a comfy car?"
"Naah. The more we use our bicycles, the fitter we become. Besides, we won't be able to see you at such proximity, if not for the bicycle."
The man we're talking about is you, and the baby, your brand. The analogy depicts us as the bicycle owners, always on our toes, err... wheels to explore every contour of your brand. From research that provides interesting insights, to the ability to keep ourselves perpetually head-healthy with ideas. Working together like the spokes of the wheel, we at Rego, forge communication that connects.
Before a worn out cliche like 'we think differently' smothers its way here, we would like to add that ours is a contrasting philosophy. We believe, redundant ideas make for mediocre campaigns. Overtly creative-for the heck-of-it ideas make for wannabe campaigns. Just like balance is to a bicycle, it is to a brand. The idea again is to strike the right balance between ordinary things and an extraordinary outlook. This is how we create brands to reckon with.