The 'Mehendi' (Heena) is grown at the company's 'Heena Plantations' located at Sojat, Rajasthan. The speciality of the soil in this region is it's alkaline nature (high content of salt) making it extremely fertile and hard. This 'Mehendi' is also sold at Kantalaya city which is at a considerable distance away from Sojat. Farmers at Kantalaya use a fertilizer called 'Urja' that produces a high yield of crops. Unfortunately, the soil at Kantalaya is soft and 'Urja' used reduces the dye power of 'Mehendi' by almost 20%. The machines used by farmers during the process of heena treatment produce a large amount of heat that substantially reduces the dye power by another 10%. Unlike at Kantalaya. 'Almaaz Mehendi' produced at Sojat grown without the aid of 'Urja' fertilizer, thanks to the interest fertility properties present in the soil. Here the farmers grind the 'Mehendi' manually on a 'Stone Mill' instead of using machines to do the same. The filtering of 'Mehendi' is done using a 'Chiffon Cloth' 'Almaaz Mehendi' thus retains all it s purity that in the final run provides it's customer 100% satisfaction
