Persona Based Marketing Services

Product Description

In today’s complex B2B sales process, buying decisions are seldom made by one point of contact. In fact, the decision making committee can involve 5 to 21 people! It is important to align implementers, supporters and decision makers with similar, but distinctly individual messages to get the best results.
So how can you start This requires segmenting your segmentations. This requires putting a microscope on your choiced contacts or channels to really understand what perpetrates them from the rest. What challenges are they facing at this exact moment What role do they have in the final decision making process Once you are able to understand this important information and microsegment these individuals or channels, they will be ready to hear your message because it relates to them.
Contact Persona and Channel Persona allow you to rise above all the noise by harvesting, up to the minute, social conversations that your prospects are engaging in. We use proprietary technologies associated with Big Data and Predictive Analytics to provide you with valuable insights that is not available within the four walls of your CRM system. Check out our brochures down below for more information about each of our Big Data for Marketing services.